You Can’t Get Anywhere Unless You Start
On the Web recently, I ran across the reminiscence of a senior citizen about his first job as a shelf stocker at a supermarket. “They told me I would get two weeks paid vacation,” he recalls. “I couldn’t wait to find out where they were going to send me. I wasn’t the brightest crayon in …
Controlling Your Google Results: The Art and Science of the Personal Press Release
Problem: Googling your name doesn’t accurately reflect who you are or what you do.
Solution: Issue a personal press release about a recent accomplishment or noteworthy event to fill Google results for your name with relevant, on-brand content.
1. Choose a topicFirst, decide on a newsworthy event or accomplishment you will announce, such as:…
Personal Branding Interview: Ryan Healy
Today, I spoke to Ryan Healy, who is the COO and Co-Founder of Brazen Careerist (A site that I partner with). Ryan, along with co-founders Penelope Trunk and Ryan Paugh, just launched their newest feature, Social Resumes. I filled mine out today, and I have to say that it’s a very interesting concept. Their Social …
Personal Brands: Have Unrealistic Expectations
I just plunked down a sizeable portion of my total net worth, investing it with someone I believe in. He’s a first time entrepreneur, except for being the helpful, handy neighbor boy while he was growing up.
Among his credentials is this: no one has ever handed him anything – he’s always earned his way. …
Fake It Till You Make It?
The old saying is that you need to “fake it before you make it.” Do you believe this is even possible in the social media world? Between online and offline connections, don’t you think that people will end up revealing the real brand you anyways? First impressions, and how people are perceived in general, have …
What Have You Done Today to Win Iowa?
“Focus is bringing everything you have to what you want and cutting off everything else.”~ Mary Wells Lawrence, Advertising Legend
I’m reading David Plouffe’s book The Audacity to Win. If you haven’t read it yet, Plouffe was Obama’s campaign manager in his race to the White House, and the book is a fascinating chronicle of …
Setting Goals and Your Personal Brand
I recently spoke at Boston University’s 2010 PRSSA Regional Activity, PR Advanced: Brand Yourself. My presentation was titled, “8 Ways to Create & Maintain Your Personal Brand.” A lot of what I discussed I’ve written about on the Personal Branding Blog in some fashion or another. (I even encouraged everyone to subscribe!)
When I reached …
Personal Branding Interview: Glen Allsopp
Today, I spoke to Glen Allsopp, who built his first website at the age of 15. He currently blogs at ViperChill.com. In this interview, Glen talks about how he became successful at an early age, how he was able to leave a job that he wasn’t passionate about, his personal branding strategy, and more.
You’ve…Content Management Tips for Personal Branding
Content management doesn’t sound very exciting, but content management is not an option if you want to build your personal brand as a high-visibility subject area expert.
The following tips will help you create a content management system–an easy way to consistently plan, produce, and track your book and marketing content. Using a content management …
5 Things I Have Learned As a Generation Y Business Owner
Almost three years. THREE YEARS!
It has almost been three years since my company drove a stake into the ground in Indianapolis and Oklahoma City. It is funny to look back on the process and change the business has gone through. From working out of an apartment to moving into offices, hiring employees, speaking through …