A Cup of Coffee to Perceived Value
Rory Sutherland delivered a TED Talk in which he discussed some of the many lessons learned as a highly sought-after “ad man”. With real world examples, Sutherland explained the real purpose of advertising and branding–that it is not to change the product itself, rather, to change the perceived value.
Now, of course, advertising and branding …
Personal Branding Interview: Alina Tugend
Today, I spoke to Alina Tugend, who is the author of Better by Mistake: The Unexpected Benefits of Being Wrong. Alina has been a journalist for more than twenty-five years and writes the biweekly consumer column “Shortcuts” for the New York Times business section. In this interview, Alina explains her research findings behind her new …
SIX Mis-Branding Mistakes That Ensure You WON’T Get Hired!
As a professional “headhunter” who deals with candidates and hiring managers each and every business day, I see the same “mis-branding” mistakes being made over and over by candidates every single day. (You can be assured that other “headhunters,” hiring managers and Human Resources professional also see them, each and …
With Personal Branding, There is NO Bare Minimum
A question I occasionally hear from people who are just getting started with personal branding is, “what is the bare minimum I should do online?”
As my friend Doug Karr says, “that’s like being given the keys to a high-performance race car and asking what’s the slowest you can drive. The better question to ask …
Personal Branding Interview: Ken McElroy
Today, I spoke to Ken McElroy, who is the Principal and Co-Partner of MC Companies, the Real Estate Advisor to Robert Kiyosaki of The Rich Dad Company, and author of The Sleeping Giant. In this interview, Ken talks about when it makes sense to start your own business, why it’s not just all about the …
The Sound of a Competent Brand
Impressions are usually influenced by the body language and speaking voice. Your voice is one of the most important aspects of public speaking. And, when I refer to public speaking that means speaking one-on-one, to a small group of people or even voicing information at a meeting. An individual with a good speaking voice is …
Time Management Manages to Create Success
Have you known people personally and professionally who are always behind on scheduling and completing projects or even making reservations on time for vacation? Should you be a punctual type person, you probably have to brace yourself to avoid the feeling of annoyance.
Is it about time?When you have time management down to a …
4 Biggest Personal Branding Mistakes People Make
When you’re creating your personal brand, there are a few pitfalls you need to watch out for. They’re basic mistakes, but a lot of people still make them, and hurt their chances to make an impact in their job search or their campaign to boost their workplace reputation. Here are four of the biggest personal …
Selling Girl Scout Cookies
A few weekends ago, I had the good fortune of spending 3 hours with my eight year old daughter at the local mall. This trip was a tad bit different because our mission was to sell Girl Scout cookies.
I have sold many things in my life but never Girl Scout cookies. What happens before …
The Strangest Miracle
“I’m not on drugs,” Denise said; her green eyes piercing mine.
I uncomfortably nodded my agreement. I was Denise’s executive job coach. She was an IT professional, a single mother of two children, and highly intelligent and success-driven. Denise was always in control of her emotions, so I found her comment rather odd.
Denise called …