Working on Your Brand Delivers Cutting Edge Skills
A successful personal brand differentiates you as a dynamic, growing professional, so it evolves along with market demands (employer requirements) and your growing skills. When your skills keep current with changing market demands, your brand stays relevant and you maximize your earnings potential. From a practical POV, this demands an objective way to track relentlessly …
Are We There Yet?
This is the mantra of younger kids and people networking – online and offline. Impatient for results, they wonder why no one’s responding, why won’t they retweet me, where’s my traffic and if I put a status update out there and no one comments on it am I being heard?
Questions like: How long does …
Do People Like Your Personal Brand?
How much people like you will have a direct impact on your career and almost everything you do, but being liked is a relative thing.
True storyAt a former company of mine, there was an engineer who was overwhelmed with work. We’ll call him Tom. This 8-year veteran of the IT department – his …
Personal Branding Interview: Jane Buckingham
Today, I spoke to Jane Buckingham, who is the President of Trendera, a generational expert, and author of her latest book called The Modern Girl’s Guide to Sticky Situations. She is also the wife of Marcus Buckingham, who appeared on the cover of Personal Branding Magazine in the seventh issue. In this interview, Jane talks …
Branding Has To Be Part Of A Career Success Plan
In a less secure professional world than anyone has ever known, you need a tougher, more pragmatic approach to managing your professional life. It’s time to stop thinking of yourself simply as a job title and an employee, because this point-of-view has you psychologically shackled to entities that can, and will, dispose of your services …
A Cup of Coffee to Relevancy
It’s time to grab your cup of coffee and spend 30 minutes on some solid – but easy – action items that will make a difference to your personal online brand. As you add your cream and sugar, reflect on the general purpose of building a brand: to establish credibility and visibility in order to …
You Did WHAT at Your Interview?!
I recently heard a story about a complete failure of a job interview. The person had strong experience and a passion for the industry, but once in the door for an interview, it all went down hill. After requesting a tour of the office during the interview, this person made attempts to speak with senior …
Are You Making These 5 Personal Branding Mistakes?
There are plenty of “must-dos” for personal branding — things like how Twitter, LinkedIn, and Facebook can help you land a job or grow your business when used correctly. But are you aware of the “don’ts” you might be doing?
Over-communicatingNot every platform is the right one for communicating your message. Sending inappropriate or …
Where do I Find Success?
Hi, I’m Martin Yate, the guy that writes the Knock em Dead books.
They say that to write a book, all you need is the complete lack of a social life; well I’ve published 12, so what does that tell you? I live and breathe this stuff and obviously have no social life.
Mondays from …
The Age of Resistance is Upon Us
We are living in a very different world than we were a few years ago. We are now inundated with so much content and advertising, across so many media streams, that we’ve started to become resistant. We are opting out of email newsletters, unsubscribing to magazines and newspapers, unfollowing on Twitter, de-friending on Facebook, and …