Category: Job Search

Career DevelopmentJob SearchPersonal Branding

Defining Your Assets and Competitive Edge for Your Brand

I’ve written before on how to discover your personal brand, but in this post I’ll take it a step further by discussing defining your assets and competitive edge – particularly during a job search.

Another way to think about assets and competitive edge is your unique selling point(s). What makes you better than your competition? …

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10 Reasons Why YOU Should Care About Personal Branding

The demand for personal branding is increasing faster than I can type this post. Many of the reasons why you should build your personal brand have been discussed on this blog, including global competition, online presence management, and the need to stand out. The global population, from India to Malaysia, has been buzzing about the …

Career DevelopmentJob SearchPersonal BrandingSuccess Strategies

Branding: Another Way To Make Your Resume Stand Out

Improve Resume Response. Whenever you deliver your resume by more than one communication medium, it improves your hit ratio. With e-mail the standard, most managers get far less traditional mail than they used to, now only the most important business communications are committed to print. When you send a resume and cover letter by e-mail …

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Personal Branding Interview: Mark Jeffries

Today, I spoke to Mark Jeffries, who former Merrill Lynch Stockbroker, turned speaker and author of The Art of Business Seduction: A 30-Day Plan to Get Noticed, Get Promoted and Get Ahead. In this interview, Mark talks about how he’s branded himself, the connection between business and dating, some job search secrets, and more.

How…
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Career DevelopmentJob SearchPersonal BrandingSuccess StorySuccess Strategies

A Cup of Coffee to “Personal Branding for Job Search Success”

I got a sneak peek of Joshua Waldman’s newest ebook, “Personal Branding for Job Search Success.”

Joshua is the founder of career consulting agency, Career Enlightenment.  As an author, speaker, trainer and consultant, Joshua teaches technology skills that help businesses grow and job seekers get noticed.

Joshua writes, “The realities of the new job market …

Career DevelopmentInterviewJob SearchPeoplePersonal BrandingSuccess Strategies

Personal Branding Interview: Roy S. Johnson

Today, I spoke to Roy S. Johnson, who is the VP/ Editor-in-Chief of Men’s Fitness magazine and MensFitness.com, the nation’s premier fitness publication and website for men. His latest article for LifeGoesStrong.com’s health vertical is called “Want to Succeed at Work and in Life? Get Off Your Butt!” In this interview, Roy talks about how …

Career DevelopmentJob SearchPersonal BrandingReputation Management

Are You Making These 5 Personal Branding Mistakes?

There are plenty of “must-dos” for personal branding — things like how Twitter, LinkedIn, and Facebook can help you land a job or grow your business when used correctly. But are you aware of the “don’ts” you might be doing?

Over-communicating

Not every platform is the right one for communicating your message. Sending inappropriate or …