An Interview with the Brand Behind the Groundhog Day Movie
Danny Rubin is a legendary screen writer, most notably known for Groundhog Day (starring Bill Murray) and now blogger. Today, I interview Danny about his personal brand and his career progression.
After many years writing for professional theater companies as well as scripting industrial films and children’s television, Danny began writing screenplays. His screen credits …
Will Our Personal Brands Enter a Dark Age of Distraction?
Today, I had the chance to speak with Maggie Jackson, whose book I highlighted in last weeks “top 10 book” post. This book is very timely, especially when we continuously talk about how social media is impacting our lives. A lot of the time, I give you positive benefits such as expert positioning, while other …
When Traditional Journalism and Social Media Collide
Today I speak with Daniel Honigman about his transition from a typical role in traditional media (print) to a brand new role at a traditional media company as a social media coordinator.
Daniel is a Chicago-based writer, photographer, blogger and avid Mets fan. I first met Daniel when he was working as a staff writer …
Become a Better Brand Starring Marshall Goldsmith
Today, it is my pleasure to share my interview with one of the leading authors, business coaches and influencer’s in our society; Marshall Goldsmith. I’ve interviewed superstars such as Sarah Lacy, Darren Rowse, Noel Capon, John Quelch, and Andy Beal in the past and this interview is nothing less than exceptional. I encourage you all …
Darren Rowse Interview: Brand Yourself Like a ProBlogger
Darren Rowse is the guy behind ProBlogger.net, which has become one of the leading places on the web for information about making money from blogs. He is a full-time blogger himself, making a six-figure income from blogging now since 2005. In addition to his blogging at ProBlogger, Darren also edits the popular Digital Photography School …
Sarah Lacy’s Personal Branding Confessions
Sarah Lacy has reported on startups and venture capital in Silicon Valley for nearly a decade. She writes Valley Girl, a biweekly column for BusinessWeek and co-hosts Tech Ticker on Yahoo! Finance. Sarah is an award winning journalist and author of a brand new book called “Once You’re Lucky, Twice You’re Good: The Rebirth of …
Even the Receptionist Needs to Be a Corporate Marketing Maven
The corporate view of personal branding is very different than from an individuals point of view, which I’ve previously discussed. Companies need to understand the importance of personal branding within the corporate culture. If only the executives have a grasp on the corporate message, then the company will fail. I believe that you have to …
Steve Jobs’ Mysterious Personal Brand Is Finally Revealed
While we are on the topic of ego’s, I would like to share a special interview I had with Leander Kahney, who is the News Editor at Wired.com, and the author of the New York Times best seller, Inside Steve’s Brain, about Apple’s unique CEO, Steve Jobs. He’s also author of two award-winning books about …
Interview With John Quelch About Social Media and Marketing
Recently, I spoke with John Quelch about marketing, branding, social media and his new book. In the following interview, you will get to know his personal brand, as well as gain insight into how one of the leading universities is using blogs and some examples of corporate branding.
John Quelch is the Lincoln Filene Professor …
Reputation Management Tips From The Brand Known As Andy Beal
Recently, I spoke with Andy Beal about reputation management. In terms of the personal branding process, reputation management falls into the “maintain” bucket. First, you discover your brand (what you represent, are passionate about, etc), then you create a brand online, communicate it to your audience through personal PR and then maintain your reputation. Andy, …