Category: Interview

Book ReviewsCorporate BrandingInterviewPeoplePersonal BrandingSuccess Strategies

Personal Branding Interview: Harry Paul

Today, I spoke with Harry Paul, who is a New York Times bestselling author and an expert on organizational strategy.  In this interview, Harry talks about how managers can make fun during a tough economy, money versus passion, his personal brand that he’s developed and information about his new book, which is called Instant Turnaround!…

Career DevelopmenteBrandInterviewPeoplePersonal BrandingSocial MediaSuccess Strategies

Personal Branding Interview: Brian Clark

Today, I spoke with Brian Clark, who is known for his award winning Copyblogger blog.  Brian has some great knowledge in the blogging arena and shares a lot of his secrets and thoughts today in this interview.  He talks about the common mistakes people make when writing and commenting on blog posts, the most important …

Career DevelopmentInterviewPersonal BrandingPositioningSuccess Strategies

When Passion Meets Expertise Your Brand Succeeds

The more and more I reflect upon how I’ve used social media to grow my own personal brand (as well as observe others), the more I’ve come to realize that there are two things that are required for success: passion and expertise.  Passion is your excitement and enjoyment around a certain activity that interests you …

Book ReviewsCareer DevelopmenteBrandentrepreneurshipInterviewPeoplePersonal BrandingSocial MediaSuccess Strategies

Personal Branding Interview: Scott Kirsner

Today, I spoke with Scott Kirsner, who is a Boston Globe journalist and has just released his third book called Friend, Fans & Followers: Building an Audience and a Creative Career in the Digital Age.  In this interview, Scott examines the difference between achieving creative success in the 20th and 21st century.  He also talks …

Book ReviewsCareer DevelopmenteBrandFuturesInterviewPeoplePersonal BrandingPositioningPRSuccess Strategies

Personal Branding Interview: Richard Laermer

Today, I spoke with Richard Laermer, who is the author of five bestselling books including his latest one called 2011: Trendspotting. In this interview, Richard spends a lot of time explaining how public relations has changed, from the early days till now and helps us prepare for the future.  He also touches on the different …

Book ReviewsCareer DevelopmententrepreneurshipInterviewPeoplePersonal BrandingSuccess Strategies

Personal Branding Interview: Randall Jones

Today, I spoke with Randall Jones, who is the founder of Worth Magazine and author of The Richest Man In Town. In this interview, Randall talks to us about what self-made rich individuals think of personal branding, the strategies they use, how he’s leveraged his brand to interview successful individuals, brand characteristics of the rich …

Book ReviewsCareer DevelopmenteBrandFuturesInterviewMarketingPeoplePersonal BrandingSuccess Strategies

Personal Branding Interview: Martin Lindstrom

Today, I spoke with Martin Lindstrom, who is the New York Times bestselling author of Buyology and an international branding expert.  The last time I had a conversation with Martin, he was getting ready for his book launch and today, he’s taken that book to bestseller status, so it’s great to have him back on …

Book ReviewsCareer DevelopmentInterviewPeoplePersonal BrandingSuccess Strategies

Personal Branding Interview: Wendy Gelberg

Today, I spoke with Wendy Gelberg, who is the author of The Successful Introvert.  In this interview, Wendy talks to us about introverts, how technology helps introverts become more extroverted, the difference between introverts and extroverts, the pros and cons of being introverted in the work place and various strategies that can help introverts become …