The Greatest Asset of Any Brand
What television shows will Americans want to watch in the coming years? What kind of fashions will people want to be wearing 3 to 5 years from now? What kind of apps and capabilities will entice consumers to purchase Smart phones in the …
12 Books to Read to Learn More About Personal Branding
The New Era of Protean Careers
Get used to the term for it’s here to stay. Better yet, we all better get used to the concept of Protean Careers. Indeed, the American workplace has changed forever; and this is presenting significant problems for many who have come to depend upon the “Industrial Age” workplace. …
Are Your Expectations Too Low?
John was dying. He knew he had months at most to live and, at age 68, he evaluated his life for the first time. He remembered a quote from a book he read years ago by Neale Donald Walsch that went, “Somewhere between the ages of 40 and 50, most …
Why Does Everyone Have To Be “Right”
Is it true that schools now contract police during Debate Classes because each party to the debate is so intense; so confident that they are correct, that if they don’t win the debate or get the other side to accept their views, violence will break out? Has the United States crossed the line where each …
Pros and Cons of Combining Your Social Identities
Social media has all but reinvented the concept of personal branding. With the establishment of Facebook, Twitter, LinkedIn, blogs and other social media platforms, the opportunities for development, expression and expansion of personal brands has grown to extend never seen before.
Social media presenceI’ve spoken to many brand-conscious professionals, many from the Gen X …
Personal Branding Lessons from New York Fashion Week
Since moving to New York City in 2005, I’ve found that my favorite way to bring in my favorite season (fall) is with New York Fashion Week. The shows; the parties; the hair; the clothes — something about it just amazes me. I, like many other New Yorkers, put on a fashionable outfit (that I …
Facebook Places and Your Brand
Now that Facebook has decided to one-up Foursquare and other location-based platforms I thought it might be useful to think about what Facebook Places means for a brand. By now any social media savvy person knows the do’s and don’ts of checking in (if not, see my previous article here). There are some game changes …
Announcing the Launch of Millennial Branding, LLC
Back in 2007, I had a vision of creating a “personal branding world.” A world in which everyone would have the opportunity to stand out and achieve success through the internet. The blue logo compass with the black silhouette, that you still see on all of my websites today, was established to become your guide …
Personal Branding Interview: Donald Asher
Today, I spoke to Donald Asher, who is the author of How to Get Any Job, a national speaker on careers, and a contributor to the Wall Street Journal, MSN Encarta, and USAirways Magazine. Donald talks about his top ways to get a job, if it’s possible to get a job without using the internet, …