Personal Branding Interview: Katharine Brooks
Today, I spoke with Katharine Brooks, who is the director of Liberal Arts Career Services at The University of Texas at Austin and author of You Majored In What? In this interview, Katharine talks about how college students should select a major, the fact that your major isn’t your career, questions college students ask her, …
Personal Branding Interview: Jaye Fenderson
Today, I spoke with Jaye Fenderson, who is a college advice columnist for Seventeen.com and the author of Seventeen’s Guide To Getting Into College. We’ve spoken a lot about the economy and it’s impact on employment, as well as tips that regular job seekers can use to get ahead in these tough times. In this …
Personal Branding Interview: Lindsey Pollak
Today, I spoke with Lindsey Pollak, who is a good friend of mine and fellow Gen-Y career guru. She wrote a book called Getting from College to Career and has several columns in big media outlets, in addition to speaking and consulting. In this interview, Lindsey talks about what she’s learned from speaking to college …
Personal Branding in the Classroom?
I had a discussion with a friend late last night. He is an old roommate and is now in Japan doing his last semester of law school. While he is a regular reader of my blog, he actually finds personal branding very hard to understand. I’m still trying to determine whether that’s a factor of …
Evaluating My First Social Media Class at UCLA
Let me begin by thanking Dan for the opportunity to participate in the Personal Branding Blog. I’ll be posting on Tuesdays and thought I’d start by discussing my experience in creating the Social Media Marketing course. The goal was to develop a course syllabus that discusses a set of emerging marketing tools, targeted at professional …