In the world of influencer marketing, brands often seek to collaborate with individuals who can help promote their products or services to a wide audience. However, the responsibility of a brand goes beyond mere promotion. They must also show support and stand by the influencers they hire, especially when faced with backlash or criticism. Unfortunately, …
Although a logo might serve as a symbol for a company, it is not the sum of a brand. In reality, having a powerful brand identity begins with creating a logo. From there your …
A personal brand is still an important factor that requires careful consideration in order to attract a target audience. Business owners must create a presence that is consistent with the brand’s goal and fundamental …
The global eCommerce market is estimated to hit $5.4 trillion USD in 2022. This means that the number of eCommerce stores selling the same products or services as you is growing.
So…how can you save your eCommerce business from getting lost in a sea of mediocrity? The best thing that will help you stand out …
Any business owner will tell you. Customer service is everything.
A satisfied customer isn’t just an ongoing source of revenue. They can also help grow your business by spreading positive word-of-mouth. By the same token, an unsatisfied customer can easily damage the reputation of your brand. One negative social media post can make others skeptical …
Loyal customers can grow a successful business much faster than sales or marketing. However, if we don’t ask for customer feedback, we will never understand what drives customers satisfaction. And as a result, it will be impossible to create customer loyalty.
There are different methods to help boost customer feedback for any type of business …
The most unfortunate occurrence for any eCommerce business owner and marketer is cart abandonment. It’s frustrating when a user adds products to their cart and then leaves without completing the purchase. According to SalesCycle, 75.6% of carts were abandoned in 2018. This statistic is all the more distressing because this number was 74.5% in 2016 …
With over 3.6 billion people active on social media, platforms such as Facebook, Instagram, and Twitter are the perfect place for promoting your business. As opposed to other online marketing strategies, social media focuses on inserting content with brand identity directly into the online conversation.
On social media, the interaction between a business and its …
For marketers, a brand is only as powerful as how it’s received. You may put hours into developing and curating branded content, but if consumers don’t latch on, your time may as well have been wasted.
Branding isn’t only about coming up with flashy materials — it’s about developing an identity that people can genuinely …