Your Next Employer: Larger or Smaller?
Your personal brand is, directly or indirectly, tied to your employer’s brand. Work for Google? You must be sharp and highly motivated. Work for AT&T? You must be willing to trade job security for bureaucracy and tedium. Such snap judgments may be inaccurate and unfair, but they happen every day. Once you choose your next …
Visual Marketing and Personal Branding Success
Visual marketing is an essential and sound strategy for personal branding success.
No matter how competent, confident, and experienced you are in person, or how comfortable you are sharing the story of your personal brand using words, your career depends on your ability to visually communicate your ideas and build your brand using social media.…
Don’t Hate Me Because I’m a Personal Brand
You’re probably not old enough to remember the 1980’s Pantene shampoo commercial. This lovely young woman with long, thick, shiny hair looks you in the eye, and with abundant self-esteem few will ever enjoy, she purrs: “Don’t hate me because I’m beautiful.”
She then tells the truth about her hair. It’s dry with split ends …
Seven Ways to Drive Your Ideas Upward
Being able to influence upwards allows your ideas to be heard and implemented. This directly enhances your value because you are the owner of that idea. Yet how do you break through the layers of bureaucracy to find advocates for your ideas? Diane McGarry, Xerox’s former Chief Marketing Officer, says,
Success at a big company …
A Presentation that Reflects Positively on Your Personal Brand
Knowing how to deliver a good presentation is an important skill for everyone, whether they’re still students or the leaders of an organization. The knowledge that an individual possesses doesn’t make a difference if they don’t know how to convey those thoughts concisely. If you are a small business owner, having a superior product is …
Why Your Job Search Needs a Targeted Employer List
Successful salespeople target specific clients by developing a prospects list of companies or individuals. As a job seeker, you will be far more successful if you think and act more like a salesperson. YOU are the product…and, you are also the product being sold. One critical question you have to ask yourself is, “Who are …
5 Ways to Refresh Your Brand This Summer
Summertime means more free time. A chance to relax. But also, a chance to be productive. Summer is an excellent time for job seekers to take a look at their personal brands. Does your brand reflect the kind of job you want? Is it doing you justice?
Take advantage of your extra free time this …
Why You Need a Recruiter to Feel You
You probably don’t think of yourself as a teacher, unless you actually are one. That’s too bad, since the majority of your work in whatever occupations you choose will involve teaching other people, at least if you are going to be successful.
Successful people won’t spend the next 40 years trying to fill job descriptions …
How To Get Rid Of The Golden Handcuffs?
Imagine you are sitting in a chair. It may not be the best chair ever, but because you feel like sitting in it and you know you can get up at any time, it makes the experience pretty enjoyable. Now, imagine that all of the sudden you realize that you are tied to that chair. …
Interview Branding – Four Words
A colleague shared a story about a Harvard business school student who was asked by a professor to explain a business case the class had been studying and for the student to share his conclusions. The student had prepared for this scenario and when the time came he rattled off everything he knew about the …