Branding Purpose
When asked to explain your brand’s mission, it’s all too simple to say something like “to generate money.” And, as any company owner, entrepreneur, or even marketer can tell …
Why Partner with a Travel Management Company?
The pandemic brought on a big crisis in the travel industry. People were quarantined and unable to leave their countries and, at one point, even their homes. This was devastating for every part of the travel industry. Especially hard hit were smaller companies that were not partnering with a travel management company.
However, that time …
Remote Work: Rising Trends for 2022
Many think we should anticipate increased diversity. Let’s expand the personal branding world. We can anticipate more minority representation across the board.
1. An Influx of Remote WorkWhy? Recent …
Online Branding…and Offline. You Need Both!
One common mistake businesses make is to focus 100% of their attention on either online or offline branding. Savvy entrepreneurs know that you need both. Here are five steps to consider.
1. Assemble a group of people…
A Future-Proof Brand Platform
One thing is certain as we move into the New Year…the personal brand platform is here to stay.
You may be wondering whether personal brands are just for celebrities or influencers. Perhaps once upon a time, …
How to Manage Your Accounting as a Startup
One of the most important things you can do for your startup is to implement an effective accounting process right from the start. Being diligent and accurate with your accounting will make sure that you don’t run out of money. It will also help you identify opportunities and weaknesses.
Having accurate financials can help with …
Holiday Branding
Why? Because now is the time to make new friends. During this time of year, people are generally happier, more pleasant, and hopeful. It’s all about thankfulness, building connections, …
Avoid Ruining Brands
No surprise, many people hate going to parties. They avoid making it a priority. This is true even though they’re meant to be about having fun and celebrating.
One blunder may turn …
Does Your Brand Need to Be on YouTube? Yes!
When it comes to social media marketing, YouTube is often treated as something of an also-ran, a little sister we forget. Yet as social media content skews more and more to the visual, YouTube has immense potential to improve your brand’s online presence. How? Let’s take a quick look.
YouTube Branding Is Fast-GrowingWould you …
From Outer Flaws to Inner Fulfillment
Women in our society are not only aware of our perceived flaws — we’re obsessed with them. We spend countless hours and paychecks avoiding them or fixing them. We ruminate on our shortcomings day and night. They tend to consume us…and we let them. Achieving inner fulfillment can easily start to feel like a pipe …