Don’t Be Everything to Everyone
Yesterday, while out with friends, I ended up talking to a young guy who is trying to break into the copywriting field. “What kind of writing do you want to do?” I asked him, trying to get a sense so I could give him useful advice. “What’s your focus?”
“I don’t know,” he told me. …
Build Your Personal Branding Timeline
When you make your decision to begin building your personal brand (what are you waiting for), it’s essential to first define what your goals are. This post will take a look at how to start at your end goal and then build a reverse time line to today. I like to call this exercise “ahead …
Twitter Personal Branding Q + A #2
Answers to recent questions people are asking on Twitter about personal branding.
Branding for career purposes only or notMohammed S. Al-Taee, @maltaee, twittered: Is personal brand depend on person career/occupation?
Jacob Share, @jacobshare: No, your personal brand doesn’t need to revolve around your profession, it depends on what your personal branding goals are. Many …
The Personal Branding Advantage of Visible Minorities
After a recent seminar, I was approached by a Hassidic Jew with a personal branding question.
As he was becoming more active branding himself online, he was considering the use of video. An expert in an industry that has nothing to do with Judaism or religion, he was hesitating because he wasn’t sure how people …
5 Reasons to Start a Company in a Recession
As the recession looms, many people are clinging to their jobs like a life raft in a hurricane. Plans to start a new business or grow a business are put off in favor of playing it safe.
The downfall of clinging to your jobI disagree with this approach, because I believe an entrepreneurial mindset …
Let People Know You’re Human
Last week, I was almost finished getting ready to go out with friends when I had a moment of pure horror. Not the kind from scary movies, the kind of horror that only occurs when you look in the mirror 10 minutes before a friend is supposed to pick you up and realize your hair …
The 5Ps of Marketing
Marketing, by definition, is creating a positive environment for exchange. It could be exchange of goods and services. Yet, in today’s economy, it also includes the exchange of human resources for financial resources.
You as the productViewing yourself as the product that you are marketing, might help you in wrapping your mind around the …
Why Everyone Wins When You Have a Strong Personal Brand
We spend a lot of time here on the Personal Branding Blog talking about the importance of a strong personal brand to the brand holder. You get known more widely, you get hired more quickly, you get paid more, etc. But what about the flip side? What about the benefits to the buyer, the customer, …
Your Digital DNA
Facebook made available ‘personalized’ URL’s at midnight on Friday. I got mine facebook.com/beverlymacy. Did you get yours? Another personal branding opportunity!
Your Digital DNAAs more and more people realize the value and importance of personal branding, I thought it important to take a step back and remember that your online/digital presence is absolutely necessary …
Brand Yourself as an Expert to Survive the Future
Last week, I wrote a blog post called “6 Reasons You Shouldn’t Brand Yourself as a Social Media Expert” and it quickly became the most popular post I’ve ever written on this blog (since October, 2006), with over 400 retweets and almost 60 comments. There were a few people who disagreed with my statements and …