How to Save Time Choosing the Right Topic for Your Book
Once you’ve made a commitment to writing a nonfiction to build your brand and advance your career, whether you’re working for someone else or own your own business, the next step is to choose the right topic, perspective, or approach, for your book.
Your choice of topic is critical. We’ve all graduated from high school …
49 Personal Branding Questions to Ask Yourself
Here is a fun exercise you can do to really drive home how important it is to create your personal brand. Ask yourself the following 49 questions and really think about the answers. Try writing down the top 5 or 10 areas that you will commit to improve when you find weaknesses. Also, make sure …
True Stories About What It Means To Be Outstanding
Two true stories of people getting noticed for doing their best at what they do best.
Always give your best effortA few years ago when I was still living in Paris, France, and only had two kids, we would take the bus every morning and ride the 4 stops to their nursery, and then …
Don’t Just Do It. Sing It.
Many marketing and business professionals alike follow Seth Godin’s blog from time to time. We have been inundated with his brilliant marketing mind and tend to put his strategies to practice. I am an avid reader of his daily blog but there are many times I wish that he spent more time on building a …
Reader Branding Nightmare: Job Search Sabotage?
Yesterday I had a conversation with a job seeker who was very worried about his former boss.
For the past few years, Jim (not his real name) had worked as a programmer in a small, tight-knit part of the IT industry. After the economic crisis hit and clients started tightening budgets, Jim’s company reacted in …
Learn From Well Branded Student Meagan Burns
I came across Meagan Burns, a Junior at the School of Visual Arts in Manhattan, when she followed me on Twitter. After checking out her web presence, I was struck how well she’d successfully hit on the fundamentals of personal branding.
She’s also built a seriously awesome online presence. You should take a page out …
Two Breakthrough Ideas That Changed My Life
Keeping up with information these days is like sipping through the proverbial fire hydrant. You don’t need to check your Twitter, Facebook, Google Reader, etc…..you already know what’s building up on the other side.
An avalanche of knowledgeThat’s right, when the circle stops spinning or the screen is fully loaded – BAM – the …
The Personal Branding Authority Flowchart
Do you want to stand out from the crowd? Do you want to be seen as a leader in your niche? Do you want to be one of the top earners in your line of work? If you are nodding your head up and down saying yes, this post is for you.
The steps of …
When You’re Most Visible Are You On-Brand?
Classy. Conan O’Brien’s final evening with NBC he spoke directly to the audience sharing with them that on this last night he could speak in whatever manner he wanted to about the network with no ramifications. After the last show, he was then in a legal agreement to not say any disparaging remarks about the …
Discovering Your Message
I have the privilege of teaching an MBA course on social media and, out of 12 sessions total in the spring semester, I’m dedicating three to the topic of personal branding.
Why would I devote a full quarter of the class to one subject when there are so many other “cool” things like Twitter and …