Old Versus New Approaches To Building A Personal Brand
To get a better idea of the differences between old versus new brand building, I’s like to share 2 examples which provide a framework for evaluating your own online personal brand.
Seldom have I seen the differences between old and new approaches to brand-building illustrated as dramatically as the examples discussed below.
Old Way. The…Want More Business? Answer Your Phone.
To be re-routed to the wrong department, press 2.
For static over bad music while Google Voice screens your call and then drops it, just wait 10 seconds.
To get the message that you and your call don’t mean much, just leave …
Pioneers Have Passion, Settlers Accept Stagnation
Do you have passion? Do you have something you love to do or want to achieve, and you are constantly working and thinking about how to get there? Or are you marching in place, content to be in motion without actually getting anywhere in life?
I’ve realized over the last few years how important passion …
Reverse SEO May Save Your Personal Brand’s Bacon
We’ve all done some stupid stuff in our lives. Some of it was even recorded. And if you’re really (un)lucky, some of that has even been put online for everyone to see.
Maybe it was a youthful indiscretion. Maybe it was someone catching you off-guard. Maybe it was that time you stupidly posted eight different …
Rebranding Yourself When Your Job or Life Changes
I’ve faced a couple of career changes in my years, after fully vesting myself in my previous job, company, and position. The changeover has been difficult at times, as I had gotten to know a lot of people in that previous industry, and set myself up as an authority on my particular company’s product or …
Free Libyan People
It was a cry. It was a verb.
Now it is simply a statement of fact. It is a noun.
Free Libyan people.
This is what happens when people rise up against the worst odds. It’s people who make nations come together, even the ones that don’t like each other.
Miracles happen.
Cancer will be …
Share a Famous Name? How Do You Brand Yourself?
Vanessa Williams needs help with personal branding.
No, not that Vanessa Williams. She’s already famous.
Rather, Vanessa Williams (@prpeep), a PR professional in Pennsylvania. Last week, she tweeted Dan Schawbel and said, “Hey – would LOVE to see a post on personal branding for those of us who share a famous person’s name.” So, here …
Growing Your Network for Your Next Job: A Parable
A very hardworking, industrious ant who kept his eyes on the prize and toed the company line. He had been a hardworking, industrious line-toer for his company for 12 years.
For the last four years, he had even been the director of a brand new product line that was supposed to …
You Can’t Do What I Do and Neither Can I
This week I’m sharing this space with my friend, Bryan Clark. Bryan is a professional writer, blog editor and evangelist. He has contributed to leading news properties and blogs in tech, entrepreneurship, finance, and the digital lifestyle. He’s had work featured at Problogger.net and Enterpreneurs-Journey.com as well as offline publications such as The Chicago Tribune …
Three Secrets to Build Your Personal Branding Success Overnight
We all do it. We all have someone we set our sights on as the goal we strive for. We have one person we aspire to be like, whether it’s achieving their level of success, their number of publications, their level of speaking engagements, or even beating their Klout score.
Our whole reason for personal …