Get More From Your Brand. Highlight Only the Exceptional.
Imagine a hotel brochure. You’d like to take a get-away weekend to relax and unwind.
You see beautiful and serene, spa-like images. You read gushing reviews of their nationally-acclaimed, 5 star restaurant. The brochure itself is glossy and feels high quality.
Now I want you to think about the room. What do you imagine?
You …
What I Learned When I Lost My Job
No one likes to admit they’ve lost a job. It could be performance issues, personality issues, or even the company performing mass layoffs. Everyone loses a job now and then, but that doesn’t mean we like to admit it.
We’d rather quit in a blaze of glory that leaves upper management standing there, mouth agape, …
Personal Branding Weekly and Visible Word of Mouth
Editor’s Note: Thank you to Oscar Del Santo for his tremendous contribution as a weekly columnist here at the Personal Branding Blog. In addition to wonderful insights on personal branding, Oscar delivered a unique perspective on personal branding in another culture and being able to express that across country lines. Oscar was …
How Being Paranoid Can Make You 100% Confident
Would you like to be able to walk into any interview or important meeting and be 100% confident? If you answered “YES” to that question, this article is written for you…
As a senior in college, I interviewed for a job opening with a Fortune 100 company. At the time, they were the only employer …
A Look Ahead: Who Will You Be in 2013?
You may already have a list of personal resolutions to improve your quality of life in the New Year. Whether you want to spend more time with your family or start training for a marathon, the individual goals that you set are usually designed to improve all areas of your life in the process. An …
Applying Through Job Boards – Effect On Personal Branding
When you apply to a job through a job board, how does it affect your personal brand?
Do you think that applying through a job board makes you look like a superior candidate?
Most candidates don’t think that it makes a difference how they apply for a job – because hiring managers hire the most …
How NOT To Build Trust
It just takes a few words to destroy trust and to appear shady.
Several years ago, I made plans on a Saturday night to do dinner and drinks with a business owner I had just hired to do a small project for my business. At dinner, he mentioned to me that he had also made …
Should I Play It Safe or Stand Out?
Job seekers have to make a decision, whether they recognize it or not.
Do you play it safe or stand out and be one-of-a-kind?Advice tends to fall squarely into one category or the other – and both sides think that they are right. On one hand, you hear that you have to follow directions …
Creative Professionals Need Resumes for Personal Branding, Too
I preach often that creative professionals need to have resumes. Case in point: My latest post over at the Creative Freelancer Blog.
I was thinking about some of the mixed views I’ve heard regarding this, and it really baffles me. Why do creative professionals think they don’t need resumes, or that resumes do not apply …
Do’s and Don’ts: The Office Holiday Party
With office holiday parties just around the corner, workers are wrestling with that age-old question: do you let loose at the holiday party, or do you treat it as an extension of a day in the office? Your workplace environment and position within the company will dictate some of that, but one thing is for …