Don’t Let Your Personal Brand Lose Relevancy
Today, I spoke with Tim Manners about brand relevancy. Tim cites various examples about people and companies that are staying relevant and others that are not. When it comes to personal branding, you have to stay relevant by having the latest skills and by following the latest trends (even starting a trend). You have to …
Part 2 of 3: Teachers Talk About Social Media in the Classroom and Personal Branding!
This is part 2 of 3 in a series where I talk to two college teachers about their use of social media in the classroom.
In part 1, they discussed why blogs are important in classrooms and the advantages of using blogs as a learning vehicle. Today’s discussion is around the relevancy of “Blackboard,” which …
8 out of 10 People DON’T Get to Play to Their Strengths
…just one piece of research uncovered by Marcus Buckingham after decades of research.
[youtube=http://www.youtube.com/watch?v=0TZnqiSpmYk]
I spoke with Marcus Buckingham last night and it was the greatest half hour I’ve spent in a long time. Marcus is a bestselling author (selling millions of books) and a world famous public speaker (speaks to Toyota, Coca-Cola, etc). He …
Part 1 of 3: Teachers Talk About Social Media in the Classroom and Personal Branding!
I’m starting a three part series on how social media influences the classroom and can provide value to both the professor and student, in an educational setting. To do this, I found two teachers that “get it” and have used blogs for student collaboration and skill development. They also feel it is an innovative and …
A Veteran CEO Gives Practical Advice for Your Personal Brand
Today, I interview Gary Harpst, who has decades of experience as an executive and is now a famous business book author. Today, he shares his practical knowledge on how to achieve business success in this execution revolution.
Gary, we all know that enterprises have tremendous resources for executing on various business/marketing programs. How can individuals …
Brand Yourself as a Mathematician or Become Obsolete
Today, I spoke with Ian Ayres, who is an author and law professor at Yale. He shares insights as to why you really need to learn about statistics and how companies are using these so-called “Supercrunchers” to conduct business.
Why do we need to understand numbers to succeed and survive in our world? Should every …
Become a Top Brand Using a Single Roll of Toilet Paper
[youtube=http://www.youtube.com/watch?v=_2Xj7_oajVM]
I asked Mike Michalowicz to give you some personal branding tips. Mike has started companies from scratch, is a frequent guest on The Big Idea with Donnie Deutsch and is an author of a new book called The Toilet Paper Entrepreneur. Some may believe this title to be a bit too “over the top,” …
Become the Chief People Officer for the Brand Called You
Today, I spoke with Geoff Smart and Randy Street, who are two of the brightest people I’ve encountered when it comes to recruiting the best talent. They just finished their first book called Who: A Method For Hiring. We discuss why talent is so important to building a winning team, go over some incredible research …
Monitor Your Online Reputation to Protect Your Personal Brand
Today, I speak with Dr. Gaines-Ross, who is the Chief Reputation Strategist (cool title!) for Weber Shandwick, a blogger and author. We talk about the reputation management for personal branding, as well as some tips for safeguarding your brand (monitoring your online reputation).
Leslie, I, like you, am involved with reputation management at the corporate …
How to Bulletproof Your Job in a Poor Economy
Today, I spoke with Stephen Viscusi, who is an author and America’s workplace guru. He talks about why it’s so important to focus on your current job and protect yourself now. I don’t completely agree with his view that your job is more important than your career, even in poor economic situations because you always …