Category: Book Reviews

Book ReviewsCareer DevelopmentInterviewPeoplePersonal BrandingSuccess Strategies

Personal Branding Interview: John Kador

Today, I spoke with John Kador, who is a New York Times bestselling author and author of the new book,  Effective Apology.  In this interview, John discusses how executives can earn more money by apologizing, the significance of the word “sorry,” the power of authenticity, some great examples and more.

Can you explain how executives…
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Book ReviewsCareer DevelopmentInterviewMarketingPeoplePersonal BrandingSuccess Strategies

Personal Branding Interview: Robin Koval

Today, I spoke with Robin Koval, who is the President of The Kaplan Thaler Group, a bestselling author, and the author of her latest book called The Power of Small.  In this interview, Robin talks about her personal brand building approach, how her successful marketing program for AFLAC can translate into personal brand success, how …

Book ReviewsCorporate BrandingInterviewPeoplePersonal BrandingSuccess Strategies

Personal Branding Interview: Jim Champy

Today, I spoke with Jim Champy, who is the Chairman of Perot Systems, a New York Times bestselling author and the author of a new book called INSPIRE!. In this interview, Jim talks about how we can inspire customers, how companies can keep their employees motivated during a recession, the importance of authenticity and transparency, …

Book ReviewsCareer DevelopmententrepreneurshipInterviewPeoplePersonal BrandingSuccess Strategies

Personal Branding Interview: Pamela Slim

Today, I spoke with Pamela Slim, who is the author of Escape From Cubicle Nation, a book that just came out today, which is also the name of her blog.  In this interview, she discusses a lot of interesting aspects of entrepreneurship.  She talks about how not everyone can be an entrepreneur, how entrepreneurship has …

Book ReviewsCareer DevelopmentEducationInterviewPeoplePersonal BrandingSuccess Strategies

Personal Branding Interview: Katharine Brooks

Today, I spoke with Katharine Brooks, who is the director of Liberal Arts Career Services at The University of Texas at Austin and author of You Majored In What? In this interview, Katharine talks about how college students should select a major, the fact that your major isn’t your career, questions college students ask her, …

Book ReviewsCorporate BrandingInterviewPeoplePersonal BrandingSuccess Strategies

Personal Branding Interview: Harry Paul

Today, I spoke with Harry Paul, who is a New York Times bestselling author and an expert on organizational strategy.  In this interview, Harry talks about how managers can make fun during a tough economy, money versus passion, his personal brand that he’s developed and information about his new book, which is called Instant Turnaround!…

Book ReviewsCareer DevelopmentPersonal Branding

Book Giveaway: They Don’t Teach Corporate in College

My good friend and fellow career expert and spokeswoman, Alexandra Levit, has released a revised edition to her book, They Don’t Teach Corporate in College, which is a mandatory book for any college student who has fears of graduating and stepping into a real “business” world environment.  Most students that enter the workforce are unprepared …

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Personal Branding Interview: Scott Kirsner

Today, I spoke with Scott Kirsner, who is a Boston Globe journalist and has just released his third book called Friend, Fans & Followers: Building an Audience and a Creative Career in the Digital Age.  In this interview, Scott examines the difference between achieving creative success in the 20th and 21st century.  He also talks …