Personal Branding Interview: Jeffrey Hayzlett
Today, I spoke to Jeffrey Hayzlett, who is the author of The Mirror Test, and the former Chief Marketing Officer at Kodak. In this interview, Jeffrey talks about his experience with Kodak, what it was like to be on The Apprentice with Donald Trump, what the “mirror test” is and how it can help your …
Seth Godin’s 7-Point Guide to Bootstrap Your Personal Brand
Seth Godin is perhaps one of the most widely read marketers in the world, and with good reason. His long string of best-sellers have been pushing the envelope in marketing for decades.
Today we’ll extract some key lessons from his hit “The Bootstrapper’s Bible,” and apply them to your personal branding efforts. In the simplest …
Personal Branding Interview: Laura Rowley
Today, I spoke to Laura Rowley, who is a columnist for Yahoo!Finance, and author of Money & Happiness: A Guide to Living the Good Life. Recently, Laura wrote an article for Yahoo!Finance about unique job search tactics that work. In our interview below, Laura talks about job search desperation, lists some creative job hunting techniques …
Personal Branding Interview: Lisa Nirell
Today, I spoke to Lisa Nirell, who is the Chief Energy Officer of EnergizeGrowth®, and the author of EnergizeGrowth® NOW: The Marketing Guide to A Wealthy Company. In this interview, Lisa talks about how she came up with her brand name, goes over some issues that impact entrepreneurs when they’re businesses are expanding, and more.…
Personal Branding Interview: Jeffrey Gitomer
Today, I spoke to Jeffrey Gitomer, who is the author of The New York Times best sellers The Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and in2008, Jeffrey was inducted into the National Speaker Association’s Speaker Hall of Fame. In this interview, Jeffrey talks about how he got …
Book Excerpt: Marketing Lessons From the Grateful Dead
The following is an excerpt from David Meerman Scott and Brian Halligan’s new book called Marketing Lessons From the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History (Wiley, August 2010). They are both friends of mine and people who I admire and respect in the marketing space. David is …
Personal Branding Interview: Brad Tuttle
Today, I spoke to Brad Tuttle, who is a contributing editor at Budget Travel, and author of How Newark Became Newark. As a freelance writer, he has written for The New York Times, Newsweek, Newsday, and American History, among other publications. In this interview, Brad talks about how he got started in the media world, …
Personal Branding Interview: Jay Greene
Today, I spoke to Jay Greene, who served as BusinessWeek’s Seattle bureau chief till 2009, and is now the author of Design Is How It Works. In this interview, Jay talks about design thinking, how important design is for brands, examples of design companies that have succeeded, and more.
Jay, what is “design thinking”?It’s …
Personal Branding Interview: Jane Buckingham
Today, I spoke to Jane Buckingham, who is the President of Trendera, a generational expert, and author of her latest book called The Modern Girl’s Guide to Sticky Situations. She is also the wife of Marcus Buckingham, who appeared on the cover of Personal Branding Magazine in the seventh issue. In this interview, Jane talks …
Personal Branding Interview: Arielle Ford
Today, I spoke to Arielle Ford, is the president of The Ford Group and author of The Soulmate Secret. She was instrumental in launching the careers of many NY Times bestselling self-help authors including Deepak Chopra, Jack Canfield, and Mark Victor Hansen. In this interview, Arielle talks about how she got started in non-function book …