6 Questions Your Book Proposal Must Answer
The first step in writing a book to build your personal brand–after researching the topic, of course–is to prepare a book proposal that will convince literary agents and publishers of the commercial feasibility of your book.
Proposal as sales toolTo succeed, you have to view your book proposal as an advertisement, or direct-marketing sales …
How Many Pages are Needed for a Brand Building Book?
Are you overestimating the number of pages needed to write a book that successfully builds your personal brand? Many business owners and career-oriented employees who want to write a brand-building book think “too big,” “too comprehensive, and “too many pages.”
Too many brand-oriented individuals think in terms of their college textbooks, comprehensive compilations of every …
Are You Qualified to Write a Book?
“I don’t know whether or not I’m qualified to write a book!”
The process of helping others write books to build their personal brand often starts by addressing a curious paradox:
Published books establish their authors as experts in their field BUT, What qualifies someone to write a book in the first place?Unfortunately, many …
3 Ways to Find the Time to Build Your Personal Brand
Lack of time is the most frequently-mentioned reason for failing to write a book, create a blog, or write a brand-building series of articles. Employees, as well as entrepreneurs, blame “lack of time” as the biggest obstacle holding them back.
Perceived lack of time is the most common reason for not writing a book, or …
How Book Titles Build Personal Brands, Pt. 1
Choosing the right title for your book is one of the most important decisions you’ll ever make. The right title does more than just sell the book, it can launch a personal brand that creates endless opportunities while pre-selling follow-up books and a wealth of other profitable products & services.
One of best examples of …
Are You Writing a Book to Build Your Personal Brand?
If you’re not writing a book to build your personal brand, you should be! The rewards of publishing a book for personal branding have been extensively documented.
But, don’t feel bad; you’re not alone in your desire to write a book, but, lack of progress getting published.
According to a recent study quoted in an …
7 Habits of the Successfully Published, Part 7: Inspiration
Successfully published nonfiction authors do more than share information; they inspire their readers to take action.
Their writing has a contagious enthusiasm and momentum that builds the reader’s confidence and compels them to take immediate action.
Telephone books and dictionaries are full of information, but they hardly inspire!
Books that only provide information often die …
7 Habits of the Successfully Published, Part 6: Modelers
Successful published authors often model their success on the successes of other authors. They don’t they don’t model to copy or plagiarize, they model so they can understand the ideas and techniques that are working for other authors–or has worked in the past–so they can adapt the lessons to their own current situation.
Why reinvent …
7 Habits of the Successfully Published, Part 5: Empathy
Successful authors exhibit a great deal of empathy for their readers. When an author writes with empathy–from the reader’s perspective–readers feel that the book was “written for me!”
This empathy can generate decades of reader loyalty; loyalty that may be far out of proportion to the value of the information contained in the book.
Authors …
7 Habits of the Successfully Published, Part 4: Leverage
Successful authors tend to be highly leveraged; this doesn’t mean, however, that they are deep in debt. Rather, it means that they are committed to to recycling, reusing, and re-purposing their ideas.
Successful avoid the temptation to continually reinvent the wheel. Instead, they create a body of knowledge, and use it for multiple marketing and …