How to Develop Thought Leadership
Thought leadership in an industry is important to generate inbound leads and have clients come to you. Sales is thought of traditionally as a result of cold-calling or cold-emailing — purely from hard work in developing relationships and pushing for the sale. But the smart marketer or salesperson understands that sales conversions greatly increase when …
Personal Branding Weekly and Let Your Brand Flag Fly
This week I met an entrepreneur/car salesman. He was beginning his business and working at a dealership while building his business. Of course, I gravitated towards his story and found it hard to focus on the actual purchasing discussions wanting to spend more time on discussing his entrepreneurial endeavors. Then came the …
Personal Branding Weekly and the Importance of Fit
The title from Jeff Shuey’s post this week, Don’t Get Mad….Get Productive, served as our mantra this week. From another announcement by Best Buy of bringing employees from home back to the office to the supersized cover photo changes on Google+ and Facebook’s newsfeed change announcements, there was quick a bit of …
The Value of Face Time for Your Personal Brand
Even as an established author who has held book signings before, I have to admit that I was nervous when I set out for Cherry Hill, NJ, this past Saturday. It was my first signing for my latest book, When Talent Isn’t Enough: Business Basics for the Creatively Inclined, but I wasn’t sure why I …
Home Bound Workers Caught in a Sinkhole?
How dare Yahoo CEO Marissa Mayer, a new mother for goodness sake, force employees to come to work! How dare she want employees to see each other! What could be good about people who work in the same company making eye contact? Shaking hands? Exchanging a fist bump?
Why that would mean getting dressed! Improving …
25 Ways to Brand Yourself and Find New Prospects
We are all really in sales, no matter what we do, but our approach has had to change from traditional models.
Selling has always been about communication and education. 21st century salesmanship leads with building the trust of “who is selling” rather than what they are selling.
The consumer wants to know that who is …
Your Brand and the Power of “We”
How many times have we heard the expression, “There is no I in team!”
But seriously, how can you have a team without the diversity of each person, of each ‘I’? In their book The Start-up of You, LinkedIn Founder Reid Hoffman and Ben Casnocha say that ‘I’ versus ‘We’ is a false choice. It’s …
Network With The Right People And They Will Lead You
I have been talking and writing about my recent relocation to the Tampa Bay/Dunedin Florida area to be closer to my family.
I seem to be on the move more over the past 6 years but that is just where my life cycle is now. The good news is I knew people and was familiar …
Personal Branding Weekly and Your Networks
Editor’s Note: This week we covered working remotely and managing expectations. With all our Google Hangouts, Skype meetings and chats, I’m painfully aware that many people look at their screen and not at the camera. Even across video chat, “not making eye contact” can have a negative effect on your brand. How …
Personal Brands: 3 Mistakes You Silently Make in Conversations
There’s only one common factor that’s shown up in every single conversation you’ve ever had. You are the variable that shows up over and over. You have been talking for decades by now – and that’s landed you exactly where you are.
You’ve been talking in job interviews. Negotiating in salary discussions. Debating your colleagues …