Personal Branding Interview: Sarah Evans
Today, I spoke to Sarah Evans (PRSarahEvans), who is a public relations and new media consultant at Sevans Strategy, a guest writer for Mashable, a blogger, and more. I spoke with Sarah because she’s been able to stand out amongst the million other PR people out there. In this interview, we talk about her personal …
Personal Branding Interview: Kevin Maney
Today, I spoke to Kevin Maney, who is a journalist at Fortune, The Atlantic, Fast Company and other magazines. He just released his latest book called Trade-Off: Why Some Things Catch On, and Others Don’t. In this interview, Kevin explains how convenience and fidelity impact purchasing decisions, products that have succeeded and failed based on …
Personal Branding Interview: Gretchen Rubin
Today, I spoke to Gretchen Rubin, who is the author of the popular blog, The Happiness Project and the forthcoming author of the book by the same title. I’ve spoken to Gretchen before, but this time I wanted to focus more on her book and some new ideas she has for how to be happier. …
Personal Branding Interview: Jim Camp
Today, I spoke to Jim Camp, who is the best-selling author of negotiation books Start with No® and No: The Only System Of Negotiation You Need For Work and Home, and is chairman of Camp Negotiation Systems®. In this interview, Jim tells us what challenge we all face, what people need to know about how …
Personal Branding Interview: Paul Dunay
Today, I spoke to Paul Dunay, who is an ex-Personal Branding Blogger, author of Facebook Marketing for Dummies and is the Global Managing Director of Services and Social Marketing for Avaya. In this interview, Paul tells us why the web is the best place for marketing, how he got his book deal by blogging, tips …
Personal Branding Interview: Mike Sacks
Today, I spoke to Mike Sacks, who is an editor at Vanity Fair and is the author of And Here’s the Kicker. Mike talks to us about how important it is to build a website on your domain name if you’re a writer, how to start a writing career and advice for getting to write …
Personal Branding Interview: Mark Goulston
Today, I spoke to Mark Goulston, M.D., who is a business advisor, consultant, trainer and coach trained as a clinical psychiatrist and author of the new book, Just Listen: Discover the Secret to Getting Through to Absolutely Anyone. In this interview, Mark compares listening and speaking, goes over the elements of persuasion, shares some tips …
Celebrity Branding Case Studies: Kanye West, Serena Williams & Joe Wilson
I just got back from New York City and today is my 26th birthday. I was going to blog about my time spent in New York, but I think I’ll save that for another day. I would have also blogged about my accomplishments to date and some future projects that you’ll be hearing about soon. …
Personal Branding Interview: Curtis Silver
Today, I spoke to Curtis Silver, who is a full time geek, writer & father who moonlights from 9-5 as a financial analyst. He is also a blogger for Wired. In this interview, we discuss how technology has blended personal and professional lives, Curtis’s career, how journalists use social networks to think of stories, and …
Personal Branding Interview: Kit Yarrow
Today, I spoke to Kit Yarrow, who is the co-author of Gen BuY: How Tweens, Teens and Twenty-Somethings are Revolutionizing Retail. In this interview, Kit sizes up the typical Gen-Y’er, explains how this group is different than other generations, illustrates how they’ve influenced the workplace and buying, shares some highlights from her research, what motivates …