A Cup of Coffee to Your 007 Story
A typical story starts at the beginning, builds up to a crescendo, and wows you at the end with a great conclusion. The most successful marketing content, however, follows a different path, according to recent Gartner research.
Stories sellUnlike the classic story telling method, good marketing copy begins with the end, “wow-ing” the reader …
A Cup of Coffee to Quick Content
Just because it’s been done in the past, or because your manager suggests it, or because you think you should do it–doesn’t mean that a newsletter is the right way to communicate with your customers.
There are plenty of newsletters that offer value and have long-time, loyal subscribers–and hey–if it ain’t broke, don’t fix it.…
A Cup of Coffee to a Quick Conversion Tip
MecLabs Marketing Experiments has again delivered a fantastic web clinic–this time on the topic of “One-to-One” Marketing.
Here’s the basic premise: One-to-One marketing is the end-point of segmentation. After drilling down into your audience, defining segments and identifying the data relevant to each segment, you finally end up in the position to talk directly to …
A Cup of Coffee to Good, Fast, Cheap
Following the “Good, Fast, Cheap” rule can rapidly solidify or dissolve your brand, depending on how you prioritize the three prongs.
The “Good, Fast, Cheap” rule has long been used in industries such as construction and systems development, and is relevant for businesspeople and consumers alike. For those of you unfamiliar, here’s a quick explanation:…
A Cup of Coffee to a Better 2011 To-Do List
To paraphrase a quote I read on Twitter the other day, “I can’t believe another year has passed and I’m not the better person I was supposed to become.”
Alas, there will always be more to do than can possibly get done. But instead of adding to your endless list of to-dos, take a moment …
A Cup of Coffee to 2010’s Biggest Branding Takeaways
Lest history repeat itself throughout 2011, there are many significant branding takeaways from 2010 that shouldn’t be overlooked.
Here are my Top Three 2010 Branding Takeaways. Please leave a comment below and add to the list of the Biggest 2010 Branding Takeaways!
1) Your Brand Must Be Backed By a Quality Product.
People will follow …
A Cup of Coffee to Context
A few years ago, The Washington Post was looking for an answer to the following questions: “In a common place environment, at an inappropriate hour, do we perceive beauty?” and “If not in the right context, do we recognize talent?”
To find the answer, they put something “beautiful” in a common environment, at an inappropriate …
A Cup of Coffee to “Better”
Today’s buyers are smarter.
They’re savvy and sophisticated and – without even thinking – they ignore the noise coming from a sea of mediocre content. Their ears perk up only when they’re presented with a message worthy enough of their attention.
And right now, there’s a lot of noise and very little that’s worthy of …
A Cup of Coffee to Branding Greatness
Two months ago the Ohio University mascot, Rufus the Bobcat, attacked the Ohio State Buckeyes mascot, Brutus the Buckeye…on Brutus’ own turf in front of Brutus’ own fans.
Most of you know that OU and OSU are long-time rivals. But this particular fight wasn’t just a game-day skirmish. In fact, it was a premeditated plan …
A Cup of Coffee to Increasing Conversions
Powered by MECLabs, MarketingSherpa is a research firm that tracks what works – and what doesn’t work – in all aspects of marketing. After conducting extensive tests and experiments, they publish the results free of charge for the marketing community at large.
Basically, they are today’s online marketing bible.
Image versus copyRecently, the highly …