A Cup of Coffee to the Power of Silence
From lengthy posts to brief status updates, tweets, check-ins and online responses…there are an endless number of ways to deliver our message today.
But there is one personal communication tool that is often overlooked: Silence.
Several years ago, Esquire’s Tom Chiarella wrote an article on the power of silence, in which he pointed out that …
A Cup Of Coffee To Creating Your Own Video
“Integrated Marketing” is the buzz term of the day–
An Integrated Marketing Campaign coordinates all marketing communication tools, avenues, functions and sources within a company into a seamless program in order to maximize impact, increase response rates and generate more leads.
An integrated marketing campaign has a singular goal, but uses numerous approaches to achieve …
A Cup of Coffee to Back to the Basics
Some of you out there are just beginning to build your personal brand.
Whether you’re contemplating re-entry into the workforce, searching for a higher-paid position, or exploring future opportunities, one thing is certain: Your online presence is like a public resume. That first page that comes up when you search your name is the online …
A Cup of Coffee to Perceived Value
Rory Sutherland delivered a TED Talk in which he discussed some of the many lessons learned as a highly sought-after “ad man”. With real world examples, Sutherland explained the real purpose of advertising and branding–that it is not to change the product itself, rather, to change the perceived value.
Now, of course, advertising and branding …
A Cup of Coffee to the State of the Internet
Washington, DC creative agency, JESS3, designed a brief, but powerful, video titled “The State of the Internet”. The video went viral, but the lightning speed and exponential growth of the Internet has people asking for updated statistics (the video includes numbers from 2009).
Here are some key takeaways from the video, along with some 2010 …
A Cup of Coffee to Niel Robertson and His Crowd
The fact that Niel Robertson spells his name with an “i” before the “e” isn’t the only thing that makes him unique. He has successfully founded two software companies, and is currently going gangbusters with his third start up. On top of being an incredibly savvy businessman in the heart of pounding Boulder, CO entrepreneurial …
A Cup of Coffee to What Seth Godin is Trying to Accomplish
Seth Godin’s initial ideas were rejected over 900 times.
Thirty different book proposals, to thirty different publishers.
But Seth had an idea he knew was worth spreading.
Warner Books eventually did pick up Seth’s first book, “Business Rules of Thumb”, in 1984. And the very week he handed in the final draft, Warner Books signed …
A Cup of Coffee to Timing for Success
It’s true–timing is everything.
Especially when it comes to potential customers who have expressed an interest by visiting your website, filling out a form, or leaving a phone message.
Small businesses often make the mistake of putting these potential leads in a “to be contacted” file for follow-up within a few days. This, however, significantly …
A Cup of Coffee to LinkedIn Updates
When was the last time you updated your LinkedIn profile?
As an important piece of your personal brand, your profile should have up-to-date information and actually be interesting enough to entice a visitor to spend a little more time reading.
In the time it takes you to finish your cup of coffee, you can improve …
A Cup of Coffee to Email Success Tips
A personalized, segmented email campaign is an important component in your personal branding strategy. Whether you’ve been creating email campaigns for years, or are about to embark on your first one, here are a few quick and easy tips from the experts at Marketing Sherpa/MecLabs, who recently delivered another great clinic–this one on crafting an …