How to Increase Social Proof of Your Expertise
The concept of “social proof” has been explored extensively through research conducted by Dr. Robert Cialdini, author of several best-selling books, including Influence: The Psychology of Persuasion.
In short, social proof means that people do what they see others doing.
For example, in a social experiment, one or more (anonymous) researchers looked up at the …
The #1 Way: Get More People To Share Your Content
The content you create and deliver to your audience:
Defines your brand Defines your niche Gives you social proof of expertise Attracts new prospects Converts leads Sloughs off old, less profitable customersFor an easy guide to help you create good marketing content, read “A Cup of Coffee to Your 007 Story.” To learn how …
Why You Should Care About Audience Engagement
Ever heard of “Puff Puff Pass Tuesdays”? Here’s what it is, and why you should care:
Snoop Dogg was streaming a show on Vidi for fans who were grateful for the interaction, new music tracks and tour/album updates. They liked the show so much that Snopp Dogg started a formal weekly show, “Puff Puff Pass …
Content Marketing Strategy: The Power Role
Here’s what your customers and prospects have: An endless amount of information available to them.
Here’s what your customers and prospects don’t have: Time to sift through it all to determine what is most valuable.
The power role in content marketing is the individual (or team) who aggregates mass amounts of subject-specific content, sifts through …
Content Marketing for Your Personal Brand
Content is a tool used to develop awareness. Content marketing is “a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” (-Junta42)
So, how do we take awareness-developing content and turn it into …
A Dirty Little Secret About Link Sharing
Hubspot recently reported new research on link sharing, conducted by link-shortener, bitly. According to their findings, links posted on Twitter, Facebook and those posted directly (email and instant messages) all have one thing in common–the activity associated with them peaks at about three hours. After those three hours, link activity begins to decline. FYI: YouTube’s …
Multi-Channel Marketing for Your Personal Brand
Deliver Magazine’s recent feature on integrated marketing methods hits home for those of us marketing our personal brands to today’s “always-on” consumers.
Whether you’re looking to increase awareness of your personal brand, drive traffic to your website, increase opt-ins, or find new leads, success lies in creating a compelling, consistent message and approaching your audience …
Original Content Wins
Content is king.
The reason we hear that pretty often nowadays is because it’s true–with a sea of information, only the best, most engaging content stands out, gets referenced or is shared with friends and peers.
The beauty of great content (and the key to its success) lies in its originality. As far back as …
2 Easy Ways to Present Your Personal Brand
You’ve probably spent the last few years working on your LinkedIn profile (if not–you should probably get on that…) So, when you saw that new position or opportunity that sounded like a perfect fit, and were asked for a resume–an actual document–you thought, “when am I going to find the time to build a new …
3 Easy Steps to Your TRUE Personal Value Proposition
Everyone thinks they have a great sense of humor, right?
But not everyone is funny.
Such is the distinction between inside reality and outside reality.
We often believe we provide quality deliverables on time and with a smile. But, customers may see us differently. Not that it’s all bad–unless you really do deliver crappy product …