Tip: Empower Someone Else to Build Your Personal Brand
Before my book came out, I was managing my own public relations department (Me Inc.). I would read articles by journalists that covered marketing, careers, and technology, and respond to them. I would also pitch the media on relevant topics around personal branding and constantly network. Looking back at my efforts, I must have appeared …
Personal Branding Interview: Jeffrey Hayzlett
Today, I spoke to Jeffrey Hayzlett, who is the author of The Mirror Test, and the former Chief Marketing Officer at Kodak. In this interview, Jeffrey talks about his experience with Kodak, what it was like to be on The Apprentice with Donald Trump, what the “mirror test” is and how it can help your …
Personal Branding Magazine Issue 13 With Candace Cameron Bure
Volume 4, Issue 1 is focused on philanthropy and how you can grow your personal brand if you give back. Helping other people doesn’t only mean donating to charity; it means supporting a cause that aligns with who you are as a person. …
Personal Branding Interview: Jim Petrus
Today, I spoke to Jim Petrus, who is the chief operating officer for Trump International Hotels Management LLC, the operating arm of Trump® Hotel Collection. Recently, Jim and his team have created the Trump Hotel Collection’s social media presence, including Twitter and Facebook accounts. In this interview, Jim explains why and how they are using …
Personal Branding Interview: Laura Rowley
Today, I spoke to Laura Rowley, who is a columnist for Yahoo!Finance, and author of Money & Happiness: A Guide to Living the Good Life. Recently, Laura wrote an article for Yahoo!Finance about unique job search tactics that work. In our interview below, Laura talks about job search desperation, lists some creative job hunting techniques …
Personal Branding 24/7: You’re Always On
As the number of users exponentially grows on social networks, the demand for every single person to have their own “air time” increases. We will constantly have to work harder to become known and remembered now and in the future. If I don’t see your face online every day, then I forget about you when …
Personal Branding Interview: Lisa Nirell
Today, I spoke to Lisa Nirell, who is the Chief Energy Officer of EnergizeGrowth®, and the author of EnergizeGrowth® NOW: The Marketing Guide to A Wealthy Company. In this interview, Lisa talks about how she came up with her brand name, goes over some issues that impact entrepreneurs when they’re businesses are expanding, and more.…
Personal Branding Interview: Jeffrey Gitomer
Today, I spoke to Jeffrey Gitomer, who is the author of The New York Times best sellers The Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and in2008, Jeffrey was inducted into the National Speaker Association’s Speaker Hall of Fame. In this interview, Jeffrey talks about how he got …
Book Excerpt: Marketing Lessons From the Grateful Dead
The following is an excerpt from David Meerman Scott and Brian Halligan’s new book called Marketing Lessons From the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History (Wiley, August 2010). They are both friends of mine and people who I admire and respect in the marketing space. David is …
Personal Branding Interview: Roy S. Johnson
Today, I spoke to Roy S. Johnson, who is the VP/ Editor-in-Chief of Men’s Fitness magazine and MensFitness.com, the nation’s premier fitness publication and website for men. His latest article for LifeGoesStrong.com’s health vertical is called “Want to Succeed at Work and in Life? Get Off Your Butt!” In this interview, Roy talks about how …