Personal Brands: Are You An “Is, And, Also?” Ok!
“All the best people are!” That’s what we would have said had we met at an upper crust luncheon still roiling at 4 PM, when too much to drink caused us to wave white wine glasses as we made dramatic, inclusive gestures and generously greeted one another’s secrets. It’s under those country club settings that …
Eliminate the Negative in Your Personal Brand
Most people dwell on what’s wrong. It’s just a human tendency to discount the positives and accentuate the negatives, whether you’re discussing your childhood, your high school experience or the last job interview (where they failed to see your greatness).
The craziest negativity in personal branding is when you speak about yourself and your experiences. …
How Do You Increase Your Personal Brand Value?
The value of the companies in the top one hundred big corporate brands are up as much 129% in value (Apple) and down as much as 16% (Nokia), according to Interbrands’ research. If you looked at these conveniently competing companies, you might say it has to do with innovation. Samsung is up 40%, so that …
How to Talk in Metrics that Matter to Recruiters
Big Data is the new comfort zone for decision-makers who fear taking action or making a choice without justifiable cause. The decision might be wrong, but if they’ve made it based on an assemblage of data points: there’s some cover and conversation rather than more draconian measures, like getting fired.
Data matters so much to …
Don’t Hate Me Because I’m a Personal Brand
You’re probably not old enough to remember the 1980’s Pantene shampoo commercial. This lovely young woman with long, thick, shiny hair looks you in the eye, and with abundant self-esteem few will ever enjoy, she purrs: “Don’t hate me because I’m beautiful.”
She then tells the truth about her hair. It’s dry with split ends …
Why You Need a Recruiter to Feel You
You probably don’t think of yourself as a teacher, unless you actually are one. That’s too bad, since the majority of your work in whatever occupations you choose will involve teaching other people, at least if you are going to be successful.
Successful people won’t spend the next 40 years trying to fill job descriptions …
How to Tell a Better Story
Arrowsight CEO Adam Aronson is a handsome, intelligent, athletic, self-motivated and ingenious entrepreneur profiled last Sunday in the New York Times. He wrote a short autobiographical sketch of his life and career for “The Boss” column. I read this column every Sunday, because it’s an opportunity to “meet” successful CEOs from smaller or privately held …
Love and Your Personal Brand
“If you can’t be with the one you love, love the one you’re with.”
Back in 1970, Stephen Stills delivered a mantra useful for those times when you’re far away from where you’d rather be. Quoting fellow musician and road warrior Billy Preston, Stills’ lyric posed a realistic, if unromantic viewpoint about life’s journey.
How…Questions Your Mentor Should Ask You
When you seek out a mentor, you may mistakenly want a cheerleader or supportive therapist. But, in a mentor: you need a leader. A person who can tell you the brutal truth, and expect you are strong enough to keep your unwavering faith.
A mentor is the person who creates a way for you to …
The End of Giving ‘Til It Hurts
You’ve heard there’s no “I” in team, right? Career coaches, bosses and the people you work with have told you never to take credit. Never say: “I did this project! Came up with the strategy, implemented the tactics and for sweeping up the tickertape (or shredded financial statements) from the parade, I’m happy to take …