Your Brand Is Being Built For You
I think it’s time for a reality check: If you’re on the internet today, you are building your brand. Whether you like it or not, you are building your brand. It is time to think about and take control of your most valuable asset, you.
Do you use Facebook? You are building your brand. What …
Just Stop Talking
I have recently chosen to not work with a new salesperson from a vendor that I’ve worked with for years. Why? They wouldn’t stop talking. As much as I’d like to learn more about you to develop a long term sales relationship, if you’re looking to sell to me, or anyone, you’ve got a lesson …
Entrepreneurial Vision? Take A Crappy Sales Job
They call them “churn” positions, sales jobs where there is an expectation that most will be unsuccessful. They are horrible places to work and you’ll likely burn out before the end of your first year. I’m going to recommend that you take one of these horrible jobs before you ever think of becoming an entrepreneur.…
How To Write A White Paper That Doesn’t Suck
Your White Papers are a marketing asset that is meant to build trust and generate leads. Your web visitors provide you with their contact details and in return they receive valuable information. Someone is offering you a relationship of trust, they are providing to you information about themselves and in return have an expectation: a …
When Done Is Better Than Perfect
There are some times when you have to accept that you will be unable to do your best work. I know this sounds awful, but it isn’t, it’s a matter of prioritization. You cannot be successful and be perfect. You have to sometimes accept that good and done are better than reaching for perfection and …
Networking Buddies (When BNI Failed, I Won)
There are many folks who are strong believers in BNI and how it has helped them grow their businesses. For me, BNI never helped. I attended and even joined a BNI group, went for a year and saw no value. I know that this is not the common experience, but if it is your experience, …
Is It Time For A Personal Rebrand?
In many people’s careers, mine included, you sometimes get to the point where you’ve run out of room in your personal brand. For me, I had a stellar career in finance but got to the point where I no longer enjoyed the work or the brand that I’d built up for myself as the “young …
All Work, No Play = No Work, No Play
There were times when I was running my company where I spent so much time working that I forgot about living. That’s not something that I’m proud of, but it’s something that happened. I was building a company, a brand, and I was unstoppable, literally. So unstoppable in fact, that I didn’t stop for evenings, …