Deliver the Bad News for a Great Brand Impression
I am an advocate of that “go for it” type drive. And, then beg forgiveness later if things fall apart.
In this case – that simply wouldn’t work.
Working with an organization a new marketing executive thought it would be fun to choreograph an entire marketing video around the hit song, Royals, by Lorde. Everyone …
Personal Branding Weekly – Be the Host, Your Brand Benefits
Have you ever heard the statement – she’s the hostess with the mostest?
You may think you’ve only heard kids saying it but, in truth, I’ve heard adults utter the phrase as soon as someone makes a comment about how good a hostess someone is.
If you want your brand to stand out, then you …
Networking Your Personal Brand
If you want to grow your contacts and business, then networking is the best way to do so. Keep in mind that networking isn’t a quick fix for sales, though; it’s an investment in getting to know other people. As marketing coach and author John Jantsch put it, “It’s never about the sale, it’s always …
Personal Branding Weekly – Think Before You Write
Posting one’s opinions in a very bold and disrespectful way on somebody else’s profile is akin to randomly ringing another’s doorbell and trying to convert them to a different religion or trying to sell them something they’re not interested in.
Even in supposedly mature circles, there are still some people who try to push their …
Get Seen and Be Read with This One Thing
For email marketing, which is more important – the subject line or the from line?
Statistically, it’s the from line. And, I agree.
We will scroll past, close and even delete other emails (or even status updates) that get in the way of the people we’re interested in hearing from or about.
The “who” makes …
Personal Branding Weekly – Meaningless Appreciation Works against Your Brand
We’ve all been at the receiving end of a meaningless ‘thank you’ or ‘appreciate you’.
When appreciation is insincere, it’s received negatively. It actually has the opposite effect than what may have been the original intention. Or, even worse, it’s seen as manipulative.
I shared some of the negative phrases that are seen as pithy …
The Problem with Gifts of Appreciation
Sometimes they miss the mark.
Giving that Starbucks card to the person who doesn’t like coffee. The gift card to a steakhouse to someone who’s a vegetarian. Or, the plaque to that person who doesn’t have a wall to put it on.
And often gifts of recognition are confused with a gift of appreciation. They’re …
Personal Branding Weekly – It’s No Picnic
For our readers in the U.S. and Canada, Happy Labor/Labour Day!
For many small business owners, it’s time to get back to business.
The summertime can be overwhelming. Juggling kid’s, activities and family reunions/vacations and still be accessible to clients, can take its toll on even the most driven entrepreneurs.
Let’s get back to business!…
Give Up The Bloody Fight of Doing it Yourself
Imagine you were setting out to network with people today. Let’s do the math. If you allot 30 minutes to connect with someone (imagine ordering a coffee or making it through a parking lot, building and a receptionist – none of these activities all in all can be done in less than 30 minutes each). …
Personal Branding Weekly – Bloodied, Beaten by Your Own Hand
Dave blew it this week.
His email response was filled with CAPS, accusations, references to “pent up feelings” – all the things you may want to say but didn’t (which would be the smarter move) – have now placed in an email where it can live for eternity (and be shared, reviewed and re-read).
I’ve …