Sometimes they miss the mark.
Giving that Starbucks card to the person who doesn’t like coffee. The gift card to a steakhouse to someone who’s a vegetarian. Or, the plaque to that person who doesn’t have a wall to put it on.
And often gifts of recognition are confused with a gift of appreciation. They’re not one in the same.
Sometimes a well-intentioned gift that’s not really wanted or valued by the other person can actually work in reverse of the original intention for giving the gift.
And, then some people don’t even want any gifts at all.

Here’s the actual link just in case.
When we give a gift our hope is that the recipient understands the intention and the feelings behind the gift.
When we miss that mark not only does the recipient feel misunderstood and the giver feels not appreciated, your personal brand could suffer because of it.
How to know the best way to thank someone:
1. Ask
As them specifically how they liked to be thanked. Observe – do they have several plaques on the wall; do they enjoy reading and re-reading notes or emails of praise or would they just like some extra help on a project or to attend an activity.
2. Listen
What do they talk about that they appreciate getting or receiving? When?
3. Understand
The gift does not have to be expensive. In fact, it’s the words that are spoken and/or written that often make the most difference.
Even time off can be a very important gift and way of saying thank you to someone in a way that’s meaningful to them.
Take the time to learn your own language of appreciation and the language of those around you.
- I’m 66 and if I could go back I wouldn’t change the career or the marriage or the house — I’d change the morning routine, specifically the 25 years of waking up and immediately reaching for the list of things I had to do instead of lying there for five minutes and asking myself what I actually wanted to do, because the man who starts every day in obligation eventually forgets that desire was ever an option, and by the time the obligations end the wanting muscle has atrophied completely - Global English Editing
- I stopped drinking two years ago and the hardest part wasn’t the cravings or the social awkwardness — it was realizing that most of my friendships were built entirely around shared consumption and nothing else - Global English Editing
- I’m 66 and I’ve stopped explaining to my children why I’m selling the house, traveling alone, or skipping holidays — because living life to the fullest means I no longer need my choices to make sense to anyone but me - Global English Editing





