Standing Behind Your Brand – Confidence is Key
The best support you can offer yourself is confidence. Without belief in what you do and what you represent, you can’t successfully project a personal image that attracts customers. This confidence comes from an innate belief in your own worth as a person and as a product. It is the key to progress since it …
Got Social Mediology? A Review
Unlike many business books of this generation, Got Social Mediology? by Jay Izso is a high-energy take on the importance of social media and how to use the top four platforms to best connect as a means of increasing ROI. As a holder of a Master of Science in Experimental Psychology, Izso has used his …
Chief Customer Officer 2.0
A Review
In an approach that lauds her current fans while expanding outward, Chief Customer Officer 2.0, the sequel to 2005’s Chief Customer Officer, further expands on Jeanne Bliss’ Customer Leadership position by taking readers on a detailed, expansive journey through how, exactly, a successful COO functions. By assuming the readers have already taken the …
Personal Brand: Web Series Content Creator
Super Geeked Up is following in the path of podcasts before it that have taken nerd culture and embraced it as the fun art form that it is. Ranging from the more classic high fantasy to current day comic books, this sect of entertainment is just as varied and nuanced as every other topic that …
Ignore and Build Your Brand
I’ve been editor of this blog for six years and across the years I’ve seen my fair share of naysayers saying “there’s no such thing as personal brands”. Funny, it’s those same people who say that who are often working hard building their online reputation, investing in promotions and content marketing to boost their “image” …
3 Ways To Make Your Personal Brand Newsworthy
Even in this era where we’re told the formula: EC=MC, ( “every company is a media company”) developing a personal brand that’s newsworthy and attracts traditional media attention has merit.
But the question is how do you make your personal brand newsworthy? That’s like saying how do I become a movie star that Steven Spielberg …
Linking Social Media and Customer Service
You know social media is important, and you’ve no doubt discovered just how detrimental it can be to your company to simply ignore the status quo. After all, according to Upwork, 70-90% of all of your customers use it. Though you may only utilize its features to get your company’s information across, don’t neglect the …
Personal Brand Super Geeked Up
Jeff Burns is a man that seemingly arose out of nowhere. Look around anywhere on the internet, and you’ll be met with his most popular works, Super Knocked Up and Super Geeked Up. Try to go any further back, and you’re met with relative silence. However, fame doesn’t come cheap. While it might be great …
The Brand: Dolores Umbridge
One of the most detrimental things a company can hold on to is that being liked equates to being popular. In reality, wherever there is an adored brand, there is an equally detested name. For every Harry Potter, there is a Dolores Umbridge. These anti-heroes are not popular because they are nice to people, they …
Captivating Captivology: An Interview with Ben Parr
From the mind of writer Ben Parr comes his first work, Captivology: The Science of Capturing People’s Attention, a scientific and psychological approach to how attention is captured. In It, Parr addresses the role technology has played in severely lowering our attention spans due to the 24/7 access to unlimited entertainment it provides. Because of …