Author: Maria Elena Duron

Maria Elena Duron, is managing editor of the Personal Branding Blog, CEO (chief engagement officer) of buzz2bucks– a word of mouth marketing firm, and a professional speaker and trainer on developing social networks that work. She provides workshops, webinars, seminars and direct services that help create conversation, connection, credibility, community and commerce around your brand.  Maria Duron is founder and moderator of #brandchat- a weekly Twitter chat focused on every aspect of branding that is recognized by Mashable as one the 15 Essential Twitter Chats for Social Media Marketers.
Communication & NetworkingeBrandNetworkingPositioningRelationships & Personal GrowthSocial Media

Mobilize Your Brand

Heather Huhman, a contributing author to the Personal Branding Blog and President of ComeRecommended.com, cited three personal branding predictions for 2011. One of them focused on mobile applications and websites. What have you done to prepare for your personal brand to go mobile?

Just look at the stats: 87% of Americans have mobile phones 72%…
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Brand Identity & Self-DiscoveryBrand Yourself AsJob SearchLifestyle & Habit BuildingPositioningRelationships & Personal GrowthReputation Management

Save Your Brand And Dump The Teleprompter

Will video help of hurt your personal brand? Actually, it can do both. A poorly made video will give the impression that you don’t put forth quality products or service. And, a poorly executed video will give the impression that you’re less than professional in your appearance or position.

Yet, for any brand video is …

Brand Yourself AsLifestyle & Habit BuildingRelationships & Personal GrowthReputation Management

Do You Look The Brand?

Every Wednesday I moderate #brandchat – a high velocity twitter chat that happens weekly all around the subject of brands and branding.  David Sandusky and I co-founded the chat two years ago. Who knew that every week for two years we would be here – with a library of tidbits, resources and some stellar thought …

Brand Yourself AsCommunication & NetworkingLifestyle & Habit BuildingPositioning

The Sound of a Competent Brand

Impressions are usually influenced by the body language and speaking voice. Your voice is one of the most important aspects of public speaking.  And, when I refer to public speaking that means speaking one-on-one, to a small group of people or even voicing  information at a meeting.  An individual with a good speaking voice is …

Brand Yourself AsRelationships & Personal GrowthReputation Management

The Product Called You

You are the hub of every interaction you have.  And, you are also the product.  What you do and say either adds values or detracts from your business relationships, client relationships and even your personal interactions.

Working with small businesses and entrepreneurs, I often take them through nine elements to their brand.  Since your brand …

Communication & NetworkingeBrandRelationships & Personal GrowthReputation ManagementSocial Media

Automate Your Brand?

Is there such a thing as automating anything?  Or, is human interaction necessary at every level?

I posed those questions over dinner last week to Brandon Kennington and Matt Dotson, the two thought leaders who podcast Automate My Small Business.

MATT: And you know both of us have been focused on the internet for most …

Brand Yourself AsPositioningRelationships & Personal GrowthReputation Management

Do Your Updates Define or Refine Your Brand?

I’m enjoying the book Socialnomics by Erik Qualman.  It focuses on how social media transforms the way we live and do business.  And, I agree.  Social media is just another form of communication and those formats are ever changing – as we see with the extinction of the pay phone.

One particular excerpt I enjoyed …