Personal Branding Weekly – Readers are Leaders
In 23 days, 2014 will arrive! Because my work is highly focused on small business owners, they are doing one or more of the following as 2013 comes to an end:
Hustling like crazy – selling products and services. Reviewing 2013 and setting goals and strategies for 2014. Moaning that no one will make a…3 Things to Do So Your Posts Are Seen
As a business person looking to maximize on its social media endeavors, the top goal will be to get people viewing your posts. This will do by updating constantly and sharing the latest informative content. However, not every one of your posts will be seen by your audience. Even with your best efforts, some of …
Personal Branding Weekly – We Want What You Have
As a small business owner, that’s what you want to hear from your target market (the specific audience that you provide service or products to). That does require that you’re visible to your target and that know who you are, that they like you enough to do business with you and that they trust who …
Are You Missing Important Steps in Making Connections?
You’ve done the proper research on your business, set up the appropriate social media networks to reach out to your audience, and even attended a few networking events in person, probably to get your name out there. Problem is, making connections seems harder than you thought, and so far your results are not something you …
Personal Branding Weekly – Frustrated with Twitter?
I’m honored to have had the opportunity to present at the #SMX Social Media Marketing Conference this week. What Are 3 Blunders Hindering Your Ability to Connect With Influencers on Twitter?
My hope, as always, is to help you be more effective in your marketing and more efficient with your time.
Please review my presentation …
Don’t Scare People Away With Your Email
Building up a sizable email list takes a lot of work, and late nights. For all your trouble, you want to continually grow your list, or at the very least, keep good numbers. However, if you take a closer look, you’ll always notice a few drops now and then.
On the flip side, your direct …
Personal Branding Weekly – I is Better than We
It is and you know it. Imagine if someone told you “we’re really glad you’re here”. Now, imagine if that same person said “I’m really glad you’re here.” Can you feel the difference in energy between the two statements? In an effort to be more professional, more corporate and more team focused we’ve lost the …
MYTHBUSTING: Solopreneurs Don’t Need Facebook Business Pages
When Facebook started out, it was the premier platform to share photos and personal experiences with friends. It still is with great success, but in line with keeping up with the times, Facebook is more than just a place to meet friends. Where it was uncommon to find businesses using Facebook, it is now more …
Personal Branding Weekly – Ownership is the Key
This applies to your personal brand. Take ownership of it, manage it, nurture it, focus it and defend it. Your personal brand sets the cadence of your first impression and even now first impressions (even online) are lasting.
Budding entrepreneurs, it’s easy to overlook this. When you’ve waited and planned to finally start your own …
Personal Brands Create Value
Effective communication is one of the keys to success, especially for a business looking to enhance its brand image in a society that values information. Relationship experts maintain that only through communication do relationships last. A business looking to stay competitive will maintain beneficial relationships with its potential and prospective clients, and partners. As one …