Author: Liz Lynch

Liz is author of Smart Networking: Attract a Following In Person and Online (McGraw-Hill, 2009) and a sought-after speaker who brings a practical and insightful perspective to networking that has connected with a global audience. Her printed and audio products have sold on six continents, she’s been invited to speak at conferences and organizations around the world, and her writings have been translated into multiple languages. Liz is also founder of the Center for Networking Excellence, a company that develops products, programs and seminars to help entrepreneurs and professionals get clients, build their businesses, and accelerate their careers through networking.
Communication & NetworkingLifestyle & Habit BuildingNetworkingRelationships & Personal Growth

How to Keep Your Brand Relevant for the Long-Term

One of the things I quickly discovered when I was learning to network (and yes, networking is a skill you can learn) is that networking isn’t a one-time event. Not only does the process of building a single relationship require multiple steps—don’t even try to go from cold to sold in one conversation—but building and …

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Not Getting Traction with Your Personal Brand?

Lessons from George “Why No T-Bone?” Costanza

During one of the funniest episodes of Seinfeld’s final season, George tells Jerry he’s tired of his name and wants to find a nickname that makes people light up.

“I’m thinking T-Bone,” says George.

x

“But there’s no T in your name!” exclaims Jerry.

Not surprisingly, when George …

Communication & NetworkingNetworkingRelationships & Personal Growth

Why Listening is the Most Powerful Personal Strategy You Can Use

Getting support from others is less about showing how fabulous you are. It’s more about showing them you know how fabulous they are. According to personal and professional development expert Brian Tracy in The Power of Charm, acceptance, appreciation, approval, admiration, and attention are key behaviors that make others feel more important and help win …

Communication & NetworkingNetworkingRelationships & Personal Growth

Strengthen Your Personal Brand by Leveraging It to Help Others

If choice overload for evening activities was a challenge living in New York City for so many years, I definitely don’t have that problem now that I’m living Florida. For reliably good entertainment, my husband and I find ourselves quite regularly at the Naples Philharmonic, five minutes from home and with a great track record …

Communication & NetworkingJob SearchNetworkingRelationships & Personal Growth

How to Give Your Personal Brand a Boost When It Takes a Confidence Dip

Part of promoting your personal brand effectively is to radiate a confidence that draws people in and makes them want to find out more about you. Then if there’s a fit between what you provide and what they need, hopefully they make the investment to hire you, or recommend you to someone who can.

When…
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Brand Yourself AsJob SearchLifestyle & Habit BuildingNetworkingPositioningRelationships & Personal GrowthReputation Management

How to Evolve Your Personal Brand When You’re Changing Careers

On the Smart Networking Teleseminar series this week, I interviewed career coach Annemarie Segaric on how to launch a new career in this economy. We discussed a number of changes that listeners were going through, among them: moving from the for-profit world to a non-profit, diving into a completely new industry, relaunching a career at …

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Right Message, No Results? Why Audience Matters and How to Find The Right One

Do you ever feel like you’re doing all the right things with networking, but you’re not getting results? I got an email recently from one entrepreneur who networks diligently, participating in a business leads group, local Chamber of Commerce meetings, and other events.

He writes: “I feel my presentation is adequately polished, I follow up …

Brand Yourself AsJob SearchLifestyle & Habit BuildingNetworkingRelationships & Personal Growth

Wake Up and Smell the Coffee Grinds; It’s Time to Network

I spent twelve years employed by corporate America and the past eight years consulting to them on strategy and business development issues. Since the Dow took a nose dive last fall, many friends and some clients have lost their jobs, and those who haven’t are the working wounded, taking up the slack for their fallen …