Author: Kyle Lacy

Kyle Lacy writes a regular blog at KyleLacy.com and is founder and CEO of Brandswag, a social media strategy and training company. His blog has been featured on Wall Street Journal’s website and Read Write Web’s daily blog journal. Recently, Kyle was voted as one of the top 150 social media blogs in the world (on two websites), and produces regular keynote speeches across the Midwest. He also just finished writing Twitter Marketing for Dummies by Wiley Publishing.
Brand Yourself AsLifestyle & Habit Building

The Truth about Acting, Marketing, and Personal Branding

I have noticed recently that marketing, acting, and personal branding are intertwined in many different ways. The two seemingly different careers (or strategies) embrace similar goals. All three are in the business of storytelling, true or false?

1. Marketing is an integrated process by which companies create interest in a product or service.

3. Personal …

MarketingRelationships & Personal GrowthSocial Media

How to Make Your Social Networking Stand Out

What makes a social media plan work, especially in the world of personal branding?

Huffington Post recently visited this topic and gave insight into some of The Best Publishers On Twitter And Facebook.  The publishers mentioned demonstrate successful social media plans. I wanted to look at the different ways to promote your personal brand through …