4 Best Gifts for High-Value Clients
“Thank you” is a powerful phrase, but it’s just that: a phrase.
You thank every customer for their business. When it comes to your most valuable clients, how can you communicate that extra level of appreciation?
You could offer a discount on future purchases, but it’s easy to see that as a sales tactic. A …
10 Tools to Establish and Maintain a Reputable Brand
Brand building is far from easy, especially if you are establishing your personal brand or profile. Whether you are an entrepreneur looking for partners or clients, or a professional looking to enhance your online résumé, you cannot just rely on creativity. You also need to study your target audience, have a good idea of how …
6 Simple but Critical Cybersecurity Measures for Businesses
For businesses, investing in cybersecurity measures is a must to maintain a strong brand. Threats are often indiscriminate. Attacks don’t target companies because they are perceived to be successful, and there’s a good hoard to steal. Even new and small companies become the subject of the assaults. Of note, small businesses were the victims of …
5 Ways Smart Entrepreneurs Can Survive the Oncoming Recession
While your business might be riding high on today’s economy, every entrepreneur needs to be prepared for what might come next. More than 75 percent of economists agree that a recession is coming by next year. Few companies, however, have a strategy in place to deal with the fallout.
Most companies try to save cash …
6 Tips for Content That Converts
Name a major company, and you can bet it invests in content marketing. Among those with 100 or more employees, 84.5 percent use the tactic to build awareness and generate leads. So why is it that barely half of B2B marketers think it produces “good” ROI?
The reason is simple: Not all content converts. Content …
3 Things Employees Need to Make Data-Driven Decisions
Many companies roll out a new business intelligence strategy with high hopes, only to experience underwhelming employee adoption rates and a low return on investment. This situation understandably leaves leaders scratching their heads wondering, “What happened?”
To put it simply: Becoming a data-driven organization requires more than simply deploying new business intelligence (BI) software or …
Personal Branding Tips For Executives In “Boring” Industries
Building a personal brand is all about capturing attention. If you work in a “boring” industry, it can be tough to communicate the key benefits that differentiate you from competitors. Especially when you work in an industry that’s not usually the topic of conversation or trending on social media.
Take the VoIP industry, a very …
4 Ways to Increase Customer Renewals
American companies lose nearly $140 billion annually to avoidable customer churn — that’s a number that would be frightening if it didn’t make so much sense. Businesses lose customers all the time, and it’s not always for good reasons.
Regular customer renewal is critical to business. It’s no secret that taking on a new customer …
How to Make a Logo that Perfectly Matches your Brand
You may know this already, but your company logo is the beating heart of your brand. Your rivals, leads, and customers will judge your business with your logo. So, it has to be perfect. The question is, how do you create a perfect one in the first place? In this post, you will get all …
How to Use Email Software to Immediately Boost Your Email Efficiency
A lot of time is wasted on email management all over the world. In fact, The Radicati Group estimates that we sent 281+ billion personal and professional emails per day in 2018, so it’s little wonder that a large percentage of American professionals’ days are spent reading and answering emails.
But Right Inbox can help …