Author: Stephanie Jones

Many businesses experience frustration when their significant SEO efforts seemingly amount to little progress. This leads to dwindling audience engagement and the potential of falling behind their competitors. However, frequent audits and revisions of your SEO strategy can help during such tough times.

Notably, despite refining meta tags, endorsing keywords, and developing backlinks, many business …

In this digital landscape, it is crucial to gain an edge over competitors, especially in the field of SEO. A strategy that comes in handy is competitor entity analysis. This technique uncovers content opportunities and paves the way for topic authority. Your understanding of Google’s knowledge graph and its entity relationships is paramount in optimizing …

Recently, a disturbing case of artificial intelligence (AI) misuse in enforcing copyright trolling came to light. Web user Ernie Smith was unfairly targeted with a Digital Millennium Copyright Act (DMCA) infringement claim for using an image that was openly available on Unsplash. This incident has raised eyebrows about the abuse of AI in identifying and …

With Google’s March 2024 updates combatting online spam, the digital landscape has seen significant shifts. Websites known for spammy activities saw de-indexing and changes in Search Engine Results Pages (SERPs).

The focus is on curbing the spread of low-quality and duplicate content. Google, known for their diverse algorithm updates, has now devised ways to differentiate …

Joe Davies, a self-made millionaire, had a humble start, working in fast-food places and construction sites. His life took a turn when he accepted an IT apprenticeship at the dawn of the e-commerce boom for a humble wage of $125 a week. Owing to his immense determination and tech skills, he eventually founded a successful …

Artificial intelligence (AI) is rapidly integrating across numerous industries, raising questions about the probability of AI taking over traditional jobs, including Search Engine Optimization (SEO) specialists. AI can automate some SEO tasks, such as keyword research, making the process more efficient. Yet, it doesn’t replace the need for human creativity and understanding.

The benefits of …

In 2024, Google advances its crusade against underhanded online tactics. Their March updates saw an abundance of sites refused indexation for housing low-quality content. In addition, Google augments security measures to combat data misuse, upholding user privacy.

Google’s commitment to a secure and honorable digital environment is unabating. With powerful algorithms discerning quality, Google’s reformation …

Gary Illyes from Google Search Central has revealed how Google determines canonical webpages during the indexing process. Illyes describes this ‘canonicalization’ as Google’s way of choosing the best URL from multiple versions of a page. It’s not about the original or primary page, it’s about the page that best represents the content.

Canonicalization from Google’s …

Ever wondered how companies like Google, PayPal, and Honda employ April Fool’s Day to boost their businesses? It’s all about clever marketing pranks geared towards enhancing brand visibility and consumer interest, from product hoaxes to comprehensive campaigns. However, balancing humour and credibility is key to concerning their reputation.

Recall Google announcing Gmail on an April …

Harvard Business School marked Women’s History Month with notable contributions from its women MBA students of the 2025 batch, including Aastha Bhardwaj, Whitley Cargile, Briti Ghosh, Veronica Chua, and Eunjin Lee.

Aastha, a critic of corporate gender disparity, highlighted the need for more women in leadership roles. Whitley, a consultant turned entrepreneur, underscored the power …