Google’s method for determining canonical webpages explained
Gary Illyes from Google Search Central has revealed how Google determines canonical webpages during the indexing process. Illyes describes this ‘canonicalization’ as Google’s way of choosing the best URL from multiple versions of a page. It’s not about the original or primary page, it’s about the page that best represents the content.
Canonicalization from Google’s …
April Fool’s Day: A hidden tool for brand marketing
Ever wondered how companies like Google, PayPal, and Honda employ April Fool’s Day to boost their businesses? It’s all about clever marketing pranks geared towards enhancing brand visibility and consumer interest, from product hoaxes to comprehensive campaigns. However, balancing humour and credibility is key to concerning their reputation.
Recall Google announcing Gmail on an April …
Harvard celebrates Women’s History Month with MBA insights
Harvard Business School marked Women’s History Month with notable contributions from its women MBA students of the 2025 batch, including Aastha Bhardwaj, Whitley Cargile, Briti Ghosh, Veronica Chua, and Eunjin Lee.
Aastha, a critic of corporate gender disparity, highlighted the need for more women in leadership roles. Whitley, a consultant turned entrepreneur, underscored the power …
Prioritizing health amid life’s hustle
Always Prioritize Your Health
When it comes to the hustle and bustle of life, it’s easy to forget to tend to our physical and mental wellness. Identifying and acknowledging this is the first step to better health.
Take a Break, Refocus
Sometimes, all you need to reset your mind and find your focus is a …
SEO strategies: Balancing algorithm demands and user satisfaction
In the realm of SEO, experts are caught in a tug-of-war – should their priority be decoding the intricacies of the algorithm, or improving user satisfaction? The answer might not be what you think.
There are those who insist that understanding and adapting to algorithm changes is the magic bullet for boosting search engine rankings. …
Orlena Blanchard launches natural skincare line
Orlena Nwokah Blanchard is an entrepreneur known for her significant social contributions, including promoting the CROWN Act. However, Blanchard’s focus has recently changed to natural skincare. Orlena firmly believes in the potency of organic ingredients to invigorate the skin and underscore natural beauty. As such, she launched her skincare line, free from harmful substances and …
Robinhood expands services with credit card offering
Robinhood (NASDAQ:HOOD), a popular online trading platform, is preparing to shake up the financial sector with the introduction of a credit card to its lineup of products. This expansion is a reflection of the firm’s focus on broadening its services and addressing various consumer financial demands.
The news sparked a 5% increase in the company’s …
U.S stocks face dip, tech giants scrutinized, Boeing leadership changes
U.S. stock futures are whispered to kick off this week on a slightly lower note, following a stellar previous week which saw primary indices hitting all-new highs, potentially setting the stage for a victory lap of five consecutive months of gains. Hang in there though, come Friday, we’ll be getting some juicy data – think …
5 Branding and Marketing Lessons Online Entrepreneurs Can Learn from Eyewear Retailer Sunglass Hut
While entrepreneurial success involves improving your capabilities and gaining new skills, it never hurts to learn from other accomplished entrepreneurs and take note of how they got to where they are today. For instance, a previous post entitled ‘Branding Goals: Lessons from Pop Icons’ outlines business strategies effectively deployed by pop star Rihanna to branch …
Brand Marketing Strategy (Proven Steps for 2024)
Branding has proven to be a key component of business success in the digital age. Crafting a potent brand marketing strategy can transform an ordinary business into a powerhouse known and respected worldwide. This comprehensive guide will delve into the details of creating a successful brand marketing strategy, aiming to provide a roadmap for businesses …