Lindex’s new campaign reframes lingerie as feminine strength symbol
Lindex, the renowned Swedish lingerie brand, is taking a unique approach with their new “Underwear for Life” campaign. This initiative cleverly combines images of stylish bras and underwear with endearing real-life moments between mothers and daughters. Essentially, the campaign elevates lingerie beyond mere clothing, transforming it into a powerful symbol of feminine strength.
Contrasting sharply …
Sport Beach: Melding sports, culture, and business at Cannes
April 24, 2024, marks the return of Sport Beach, a sports-focused event set within the prestigious Cannes Festival. It aims to exceed the traditional professional gatherings, with a diverse range of sports activities embedded in a lively and vibrant atmosphere.
Beth Sidhu, the woman behind the innovation, utilizes sports’ broad appeal to spark conversations. She …
Expanding opportunities in the graphic design industry
Graphic design is of growing significance in our technologically advanced era. The career is centered around creativity and technical expertise for producing high-quality visual outcomes.
Graphic designers, as crucial visual communicators, play a pivotal role in marketing materials, product designs, and websites effectiveness. Their unique talent of visually communicating an idea or message is paramount …
RGA EMEA launches digital-first brand design division
Global marketing and digital consultancy firm, RGA EMEA, has pioneered a brand design consultancy division centered on digital-first customer experiences. Initially rolled out in the U.S. and Australia, the service is now debuting in the UK and Germany. The division’s modus operandi is to aid businesses in reengineering their brand identities attuned to the changing …
Muir & McNeil introduce sustainable design strategy
Muir & McNeil, a trailblazing design duo, have debuted a fresh design methodology in “System Process Form.” They propose the concept of ‘farming’ over ‘hunting’ in design, implying a more strategic and steady approach rather than one rooted in sudden, unplanned inspiration.
This method underlines the cultivation of design elements for more reliable results. Coupled …
Swiss artist’s tree installation highlights environmental awareness
The 60th International Art Exhibition in Venice featured a unique artwork by Klaus Littmann, a Swiss artist. His piece, ‘Arena For a Tree,’ centered a bald cypress tree in an antique wood and glass frame, transforming it into an object of fascination. It was a dramatic elevation of nature’s beauty and a reminder of the …
RGA EMEA expands with brand design consulting practice
RGA EMEA is branching out with the introduction of its brand design consulting practice, a move that echoes its successful runs in the US and Australia. This new venture further enriches RGA’s branding services in Europe, Middle East, and Africa, using the expertise they’ve acquired from their fruitful endeavors in other parts of the world.…
Miscommunication hindering URL adjustment challenges addressed
There has been a significant miscommunication regarding a specific URL linked to an undisclosed news article. An unnamed source has highlighted the difficulty in editing, adjusting or deleting the URL without access to the article, emphasizing a need for better control mechanisms. This issue comes from the lack of accessibility and control of the URL, …
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SHIFT to manage PR for Life Time Athletic Events
SHIFT, a leading global public relations company, has been chosen to handle the PR mandates for Life Time Athletic Events. This partnership is set to manage PR for a line-up of illustrious cycling events such as the Sea Otter Classic, Unbound Gravel, and the expansive Life Time Grand Prix.
The partnership’s official commencement coincides with …