How to Host a Better Grand Opening (or Reopening)
Starting a business is an arduous process. You need to go through several stages of research, prepare a full business plan, resolve potential problems, and secure all the licenses and permits necessary to run your operation. Naturally, after all that work, you want your grand opening to be a massive success.
In a perfect world, …
Information gain: varied use in machine learning, Google Patent
The term ‘information gain,’ a concept widely used in machine learning, Google Patent, and information foraging theory, refers to diverse meanings in different contexts. In its essence, it can refer to both a statistical property used in machine learning or a method of ranking search results in Google Patent. Moreover, ‘information gain’ has also been …
Logos’ crucial role in brand evolution and customer loyalty
In the world of snacks, logos play a major role. They not only help customers distinguish one brand from another, but also convey a certain image and influence buying patterns. Successful logos can even skew customer perception and create and nurture brand loyalty over time.
Take Coca-Cola, for instance. The iconic red script logo of …
Logo designs silently shape brand success
Branding, specifically through logos, plays a decisive role in a product’s success. The logos of famous brands like Coca-Cola, Pepsi, and Oreo provide valuable insights. Coca-Cola’s logo, largely unchanged since its 1880s debut, symbolizes its strong brand identity. Meanwhile, Pepsi’s logo adaptation reflects changing consumer tastes, with the recent reintroduction of the “globe” design ushering …
Southern Mississippi University’s graphic design program earns top national recognition
Graphic Design USA (GDUSA) magazine has recognized the Southern Mississippi University’s (USM) Graphic Design Curriculum as one of the nation’s top programs. This accolade is a testament to the thoughtfully developed curriculum, which empowers students to excel professionally in the graphic design world. This recognition from GDUSA is the third such commendation for the program …
Kaushal Nanavati debuts Content Bridge start-up
Seasoned media professional Kaushal Nanavati has unveiled his newest venture, Content Bridge Private Limited. With a rich industry background, the start-up aims to offer innovative solutions for the rapidly evolving digital marketing space, backed by cutting-edge content creation services and practical digital advertising strategies.
Nanavati holds a wealth of experience in the industry, highlighted by …
Alphabet in acquisition talks with CRM leader HubSpot
Alphabet Inc., Google’s parent company, is reportedly in talks to acquire HubSpot, a renowned name in the Customer Relationship Management (CRM) software and marketing sector. This potential development could revolutionize the future landscape of digital marketing and CRM solutions.
Alphabet’s interest in HubSpot signifies its ongoing ambition to venture further into the CRM software market. …
Google overhauls product search for seamless shopping
Google has overhauled product search outputs to deliver a seamless shopping experience. This means users can compare prices without leaving the main search page, with access to a wide array of products and their pricing details.
Change has come in the form of unbranded product searches appearing in grid-like boxes. These boxes contain crucial product …
LinkedIn optimization enhances brand visibility and recruitment
In the modern digital age, LinkedIn has risen as a crucial platform for businesses looking to expand their influence, attract customers, and source skilled professionals. LinkedIn greatly influences Google search rankings, helping brands to boost their SEO efforts by ranking high and providing additional exposure. This does not just aid in talent acquisition but also …
Google’s interface change impacts search results count
Google recently updated its user interface. Now, to view the total search results for a query, users must click the “tools” button. Stakeholders have reacted differently to this change. While some praise the leaner look, others bemoan the added step to access specific data. The move seems to be Google’s ongoing attempt to engage users …