Author: Stephanie Jones

Alphabet Inc., Google’s parent company, is reportedly in talks to acquire HubSpot, a renowned name in the Customer Relationship Management (CRM) software and marketing sector. This potential development could revolutionize the future landscape of digital marketing and CRM solutions.

Alphabet’s interest in HubSpot signifies its ongoing ambition to venture further into the CRM software market. …

Google has overhauled product search outputs to deliver a seamless shopping experience. This means users can compare prices without leaving the main search page, with access to a wide array of products and their pricing details.

Change has come in the form of unbranded product searches appearing in grid-like boxes. These boxes contain crucial product …

In the modern digital age, LinkedIn has risen as a crucial platform for businesses looking to expand their influence, attract customers, and source skilled professionals. LinkedIn greatly influences Google search rankings, helping brands to boost their SEO efforts by ranking high and providing additional exposure. This does not just aid in talent acquisition but also …

Google recently updated its user interface. Now, to view the total search results for a query, users must click the “tools” button. Stakeholders have reacted differently to this change. While some praise the leaner look, others bemoan the added step to access specific data. The move seems to be Google’s ongoing attempt to engage users …

LinkedIn serves as an essential tool for businesses, offering a range of opportunities for networking, marketing, and improving online visibility. To stand out among numerous profiles, a thoughtful LinkedIn SEO strategy is crucial. Let’s delve into its importance and how to ace it.

Primarily, LinkedIn holds over 50% of all social traffic to B2B websites, …

The future of the top cosmetics brand for 2024 remains murky due to tight competition and the rising popularity of celebrity-branded products. Factors like managed spending by Chinese consumers and competition from celebrity lines add to the uncertainty.

Despite these factors, analysts anticipate that luxury brands with sustainable and innovative products might come out on …

On May 6, 2024, the NewAlliance Foundation’s Gateway program sponsored a unique gallery event showcasing thought-provoking model homes. One was a minimalist glass structure with complementary glass furniture, while another was created with pine cone scales, popsicle stick frameworks and a plethora of distinctive objects. Both highlighted the power of creativity in architecture, striking a …

On May 6, 2024, the Student Art Exhibition took place at the NewAlliance Foundation Art Gallery, hosted by Gateway Community College. The artworks displayed varied greatly in their forms, from sculptures and collages to photographs and unique product designs, attracting a large crowd of art enthusiasts, potential recruiters, and proud families and friends.

The platform …

Since early 2024, Google has begun to shift its focus towards providing more localized search results. For businesses, this means prioritizing localized SEO strategies to leverage this trend, creating a shift towards user-specific content relevant to the individual’s current location. This change, despite any potential challenges companies may initially face, holds a promise of heightened …

A prominent Miami-based SEO firm recently unveiled some exciting changes aimed at expanding its services and enhancing client satisfaction. The company is implementing a comprehensive software suite into its operations, adding new business tools designed to streamline processes and optimize results. This suite not only supports SEO efforts but will also increase overall online visibility …