Author: Stephanie Jones

Design Advancements
News

Simplicity through design: Advancements in public relations

In the realm of public relations, a well-known mantra “keep it simple, stupid” (KISS) is cardinal. It brings the focus towards utmost clarity and simplicity, particularly when handling intricate subjects. Achieving simplicity is an art, as it necessitates effective communication strategies, such as the eradication of jargon, utilization of layman’s terms and breaking down information …

"Sustainability Coalition"
News

Finn Partners joins global sustainability coalition for hospitality industry

Leading public relations agency, FINN Partners has become a member of a coalition dedicated to resolving environmental, social, and regional issues across the globe. The collective, which already comprises nearly 50 entities, seeks to impact global sustainability practices within the hospitality industry. As an active participant, FINN Partners is engaged in the establishment of new …

Union Strikes
News

Samsung union strikes, companies go green

In the realm of public affairs, we are seeing notable events ranging from the innovative marketing tactics of Sherwin-Williams to an unprecedented strike by Samsung’s trade union. With a growing focus on sustainability, companies like Starbucks and McDonald’s are vowing to reduce plastic usage and implement eco-friendly policies.

The healthcare sector is dealing with significant …

"Favored Color Highlight"
News

Sherwin-Williams highlights least favored color

Sherwin-Williams, the renowned paint company, has ignited a peculiar campaign spotlighting its ‘least popular’ color. This promotional activity, at once innovative and mystifying, has the entire industry on the edge, asking questions about its objectives and potential impact.

In the world of branding, we’re seeing the rise of Generation Z as powerful change-makers. As their …

"AI-Based Search"
News

Google unveils AI-based personalized search experience

It’s official! Google has revealed their newest artificial intelligence innovation – the Google Search Generative Experience (SGE). Launched on May 24th, 2024, this advancement leverages improved machine learning to offer personalized search results that will not only enhance our browsing experience but also deliver valuable advantages for businesses and content creators.

The SGE is a …

Modwood Design
News

Adam redefines design norms with Modwood

Meet Adam, co-founder and artistic director of a prestigious creative branding agency, and the creative magician behind design sensation, Modwood. Known for his unique “messymod” style – a harmonious blend of apparent disorder with modern designs, Adam has redefined artistry and design norms. His revolutionized approach, with a focus on bold and vibrant aesthetics, has …