What the Lost Series Finale Taught Me About Personal Branding
There is a fabulously complex concept sewn in to the fabric of the Lost series that not only confuses me, but makes me think about myself as a brand. Flash sideways is a seemingly new concept introduced through Lost that just doesn’t completely make sense to me. Somehow it enables the ability for parallel lives …
How Facebook May Have Ruined Its Brand
Facebook has been in the news a lot lately, but unfortunately for them that’s not a good thing. Users have been up in arms over recent changes to Facebook’s privacy policy – which is only the latest in a series of changes that have many people questioning their use of the prevailing social network.
I …
7 Things You Got Wrong About Millennials
The Millennial market is one of, if not the most important consumer segments to marketers right now. They represent a tremendous shift in the way consumers interact with brands, mostly built off of the growth of the internet and social technology over the last 10 years. For years marketers have been relentlessly searching for the …
Branding Tips from Goldman Sachs
I’ve followed Goldman Sachs in the news through good and bad since the onset of the credit crisis. After learning about their corporate culture and brand image through peers and as an intern, I developed a deep respect for the Goldman Sachs brand. Before 2008 Goldman held a very distinct position in the business world …
What Can Your Brand Get Away With?
When I was in college I was always told about making sure to have a great 1-page resume. At first I found it to be too constraining, but after reviewing with my career counselor I found that I could get what I wanted to say down to a one pager. Now that I’ve extended my …
This is Your Brand. This is Your Brand on Twitter.
Many people have been hesitant to start using Twitter, while at the same time many others have joined the Twitter community. Somewhere between picking a name short enough for retweets, gaining new followers and choosing your favorite tweet manager, it is important to figure out what your brand is and how it translates on to …
A Lesson in Personal Branding From “The Fame Monster”
You’ve read about her in magazines. You’ve watched her music videos online. You’ve seen interviews on TV and listened to her songs on the radio. All of a sudden she’s everywhere and sometimes you aren’t quite sure how or why. If you haven’t guessed it, I’m talking about the music sensation who goes by the …
Personal Re-Branding
Creating a personal brand is like creating a product brand, because you as a person are a product that needs to be developed, marketed and evolved over time. There are very few brands out there that have had the same marketing and communications strategy since their formation, because as brands grow and consumers evolve brands …
Your Personal Brand’s Geolocation
Social networking and geolocation are quickly becoming one prevailing and inseparable unit. Geolocation is the latest craze to hit the social media landscape through phone applications like Foursquare and Gowalla and website integrations with Twitter and Facebook. With all of these new ways of sharing where you are and who you’re with, it can be …
Legitimizing Your Lackluster LinkedIn
Over the last few years LinkedIn has evolved to play a central role in professional networking and relationship building. I’ve come to find it very disappointing when I see a profile that looks like it was thrown together in 20 minutes, doesn’t have much thought put in to it, or is clearly overdue for an …