Author: Crystal Washington

Crystal Washington is a social media marketing strategist, speaker, co-founder of Socialtunities—a social media instruction brand that trains Gen Ys-Boomers on the strategic use of social media, and the author of The Social Media WHY: A Busy Professional’s Practical Guide to Using Social Media. She is hired by corporations and associations around the globe to provide keynotes, workshops, and webinars.
NetworkingPersonal BrandingSkill Development

Seven Social Media Tips You Cannot Afford To Ignore

If you have been using social media for more than a couple months, you’ve seen professionals who could use an etiquette refresher course. Interestingly enough, many of the offenders you have observed are extremely professional and kind in the “real world.” What accounts for the discrepancy between their in-person and online personas? They don’t understand …

Job SearchNetworkingPersonal BrandingSkill Development

Troubleshooting LinkedIn for a Better Networking Experience

How to tackle your three biggest LinkedIn problems.

LinkedIn is the primary social network for business networking and career advancement. However, while many professionals have signed up on the network, I constantly find users expressing many of the same issues with the network. What is the value of LinkedIn Endoresements and can I get rid …

entrepreneurshipSkill DevelopmentWorkplace Success

Why Mobile Technology Is Hurting Your Creativity and Career

How a techation may provide you with the creative career boost you need.

The exponential growth of technology paired with new devices and applications permeating our everyday lives has increased professionals’ ability to be efficient. Phone GPS, banking apps and access to a buffet of online services should, in theory, amplify our effectiveness, contributing to …

entrepreneurshipPersonal BrandingSkill DevelopmentWorkplace Success

The Underappreciated Art Of No in Business

How to set respectful professional boundaries to avoid burnout.

In a rebounding economy, where many professionals and business owners are still trying to find their footing, it may be tempting to simply be grateful for opportunities and refrain from doing anything that might make you look like anything less than a team player. However, if …

entrepreneurshipJob SearchSkill Development

Four Simple Tactics For Social Media Success

Practical tips for making social media manageable and effective.

With the overwhelming number of social media platforms available, many professionals find themselves feeling either left behind or inundated. Social media, when used for business, should be practical. If a network is not making you more efficient, effective, and connected, then you should discontinue its use. …

Job SearchPersonal BrandingSkill DevelopmentWorkplace Success

Why Every Professional Should Have a Personal Marketing Plan

Successful business owners leverage marketing plans to gain clarity on market conditions, their brand positioning, and to create sound marketing strategy. The end results of a solid marketing plan are clear-cut goals with date-specific action items.

As we observe the shrinking U.S.workforce and greater job competition, savvy career professionals should invest time in creating personal …