The Best Source of Personal Brand Success is Already With You
“It is literally true that you can succeed best and quickest by helping others to succeed.” Napoleon Hill
It’s been said that the most lucrative source of profit for most companies is in their existing customer relationships. And, that it takes more effort to get new customers than to keep your current customers happy and …
Will Your Resume Get You the Job You Want?
So you’ve been laid off, or are afraid you will be, or maybe you’re just keeping your options open. You’re scouring the job boards and know you’ve got to get moving on finding another job.
Regardless of the amount of education, experience or creative vision you think you can bring to that new job, none …
Train the Trainer in Personal Branding
I was recently asked to conduct a Train the Trainer session with Program Managers for a major university’s continuing education organization. They wanted a brief session on the importance of Personal Branding.
The Program Managers were specifically interested two things:
1. The concept of personal branding as a career tool
2. How incoming students are …
Personal Branding and Your Job Search
In the Executive Marketing courses I teach at UCLA I emphasize the importance of personal branding in today’s market environment. Personal branding is even more important in today’s job search.
Many workers have spent years building professional reputations and acquiring attributes that make them a unique executive candidate. And the workers who can articulate that …
The Importance of Personal Branding
Personal Branding has taken center stage in 2009, and appropriately so. In business, a brand is everything that your customers know about you. Every contact they have with you helps to build that brand, good or bad. As it relates to personal branding, the economic times are creating a tight jobs market and competition is …
Personal Brand Equity
Global firms spend billions of dollars a year in the pursuit of building and maintaining strong brands. They know that a strong, recognizable brand can drive revenue growth and mitigate competitive risk. Even in times of recession, some gutsy marketing executives request marketing dollars to continue brand building because of the effect a strong brand …
Defining Your Personal Brand
Defining your brand is critically important to your personal and business success. Beginning years ago with “The Brand Called You” by Tom Peters, the importance of defining and building your personal brand has been growing and is hitting a tremendous stride in 2009. Peters pioneered the idea that your brand is not the company you …
Evaluating My First Social Media Class at UCLA
Let me begin by thanking Dan for the opportunity to participate in the Personal Branding Blog. I’ll be posting on Tuesdays and thought I’d start by discussing my experience in creating the Social Media Marketing course. The goal was to develop a course syllabus that discusses a set of emerging marketing tools, targeted at professional …