Women Who Don’t Wait in Line: An Interview with Reshma Saujani
Recently, I spoke with Reshma Saujani, the founder of Girls Who Code, a national non-profit organization working to close the gender gap in technology. Reshma is also an attorney, and in 2010 became the first Indian American woman in the country to run for US Congress (for the state of New York). In her new …
Doing Business Differently: An Interview with the Founders of Honest Tea
Recently, I had the pleasure of connecting with Seth Goldman and Barry Nalebuff, co-founders of the popular brand Honest Tea, and authors of the new book, Mission in a Bottle: The Honest Guide to Doing Business Differently – and Succeeding. Although their story of success is engaging enough, the pair also took a unique approach …
How to Avoid Tanking Your Career: An Interview with Richie Frieman
Recently, I had the pleasure of speaking with Richie Frieman, author of the new book, Reply All… And Other Ways to Tank Your Career. Richie also serves as The Modern Manners Guy for QuickAndDirtyTips.com – a humorous weekly column and podcast about manners and etiquette. In addition, Richie is an award-winning author and illustrator of …
5 Ways Improv Comedy Made Me a Better Marketer
In this article, you’ll learn…
– The basics of improv comedy, and how they can be applied to marketing
– How thinking like a comedian will inspire collaboration and creativity in your organization
By day, I am a Marketing Manager, and I truly enjoy what I do. After all, marketing has always been my passion, …
Promotional Gifts as Part of the Nurturing Campaign
Promotional products and business gifts are both time-tested ways of getting your name out there in front of the crowd. Nearly every major company spends time and resources on producing and distributing these items at tradeshows, product showcases, etc.
But, have you thought of the concept through? Is the “gimme” the end of your campaign …
Video Games: Building a Brand Outside of the Basement
Today’s post is written by T.K. Brown.
An industry once associated with introverts and basement dwellers has finally ascended from the underground and into the light of mainstream media. For outsiders, this may have come as a surprise, but for those who are close to the industry, the transition was inevitable. Gone are the days …
Use Personal Promotion like Web Designers Use Heat Maps
Today’s post is written by Gareth Parkin.
Personal Promotion is all about using the right strategies and the right promotional products to get the results you want. You may be using personal promotion to get a new job or to secure a raise. Very simply, you can be the best (fill in the blank) in …
Don’t Let Your Cell Phone Sell Your Age
Today’s post is written by Gareth Parkin.
About a month ago a mid-level executive I know in California asked my advice about getting a new cell phone. He said, “I don’t really need or want a smart phone, I don’t text or email from my phone. My old phone is dying though and they don’t …
Conquering Uncertainty: An Interview with Jonathan Fields
Follow your dreams. It’s a nice sentiment in principle, but how many of us actually follow through with it? Far too often, we get tied down with a backup plan and our extravagant dream life fades away in favor of the ‘safer’ alternative. But what does it take to actually make the leap into an …
Almost Famous: Brand Building in the Music Industry
Building a musical empire from scratch is a tall order. For every Lady Gaga, there are millions of other stories of talented yet incredibly eclectic artists who ended up – well – just incredibly eclectic. So what is the differentiator? What steps need to be taken to bring someone from talent to fame?
To find …