In the realm of public relations, a well-known mantra “keep it simple, stupid” (KISS) is cardinal. It brings the focus towards utmost clarity and simplicity, particularly when handling intricate subjects. Achieving simplicity is an art, as it necessitates effective communication strategies, such as the eradication of jargon, utilization of layman’s terms and breaking down information …

The upcoming Media Relations Conference is set to feature industry heavyweights like Chief Strategy Officer Rebecca Dempsey with sessions focusing on transforming digital newsrooms to easily distribute content.

Not just an industry gathering, this conference is a platform for knowledge exchange, networking, and practical learning aimed at shaping successful media communication strategies for the future. …

A new partnership has been formed between a leading PR agency and the World Sustainable Hospitality Alliance, aiming to elevate sustainable practices within the hospitality sector. The alliance’s goal is to bring on board more hospitality businesses to promote sustainability. The agency will support by providing strategic communication and management tools, as well as advising …

Leading public relations agency, FINN Partners has become a member of a coalition dedicated to resolving environmental, social, and regional issues across the globe. The collective, which already comprises nearly 50 entities, seeks to impact global sustainability practices within the hospitality industry. As an active participant, FINN Partners is engaged in the establishment of new …

Carabiner Communications announces the promotion of Sarah Broberg, APR, to Vice President. Prior to this, Broberg distinguished herself as Account Director, displaying leadership in guiding businesses on strategic growth.

Broberg is excited to apply her expertise in account management and marketing to her new role. Renowned for her innovative communication and engagement strategies, she looks …

In the realm of public affairs, we are seeing notable events ranging from the innovative marketing tactics of Sherwin-Williams to an unprecedented strike by Samsung’s trade union. With a growing focus on sustainability, companies like Starbucks and McDonald’s are vowing to reduce plastic usage and implement eco-friendly policies.

The healthcare sector is dealing with significant …

Public relations (PR) – a critical sphere that not only manages repute but forms perceptions, has surpassed a worldwide market valuation of $100 billion in 2022. Both, small and large scale enterprises, individuals, non-profit organizations, and governments rely on it for building their image. It strategically communication between these entities and the public.

Being the …

Sherwin-Williams, the renowned paint company, has ignited a peculiar campaign spotlighting its ‘least popular’ color. This promotional activity, at once innovative and mystifying, has the entire industry on the edge, asking questions about its objectives and potential impact.

In the world of branding, we’re seeing the rise of Generation Z as powerful change-makers. As their …

The success of any organization hinges largely on its adeptness at reputation management, product appeal creation, and crisis management. Managed by Public Relations (PR) professionals, these tasks have become more crucial in today’s digital age. It’s no surprise that, in 2022, the global PR market was valued at over $100 billion according to Statista.

PR …

Osaka Art & Design 2024 (OAD 2024), an enchanting exhibition featuring over 1,000 local and international artists, is set to take place in Osaka, Japan, from May 29th to June 25th, 2024. The city-wide event promises an unforgettable combination of art, design, culture, and natural beauty.

Going beyond a celebration of creativity, the event also …