WHVACR, a nonprofit championing women in the Heating, Ventilation, Air Conditioning, and Refrigeration fields, are making significant strides to improve diversity and inclusion in these traditionally male-dominated industries. By combating stereotypes and working towards equity, they are supporting the progression of women in trade skill jobs.

Through a strategic collaboration with an internationally recognized firm …

Women in HVACR, a non-profit advocating for women’s roles in heating, ventilation, air conditioning and refrigeration, has announced a partnership with Ripley PR. The move is aimed at promoting gender parity in a sector typically dominated by men.

The partnership reflects a commitment to providing resources and support for women in the industry. The combined …

Colleen Kilpatrick’s Collective Publicity has recently transitioned from a solo venture to a collaborative one. It has announced Nicole Dukoff as the new associate director, adding her diverse skills and wealth of experience from previous stints at prominent PR firms.

Dukoff will leverage these skills to advance the goals of Collective Publicity, overseeing client management, …

Recent data analysis by Samba TV suggests that Snapchat is substantially influencing entertainment marketing, potentially boosting interest in new TV shows and films by an impressive 84%. The pivotal role played by social media platforms, such as Snapchat, in shaping audience engagement with entertainment content is becoming undeniably significant.

Using Snapchat to promote new media …

Toys R Us has recently made waves by creating a brand movie with OpenAI’s text to video tool, in a bold attempt to refresh their image. This innovative approach, one of the first instances of generative AI technology in advertising in 2024, has been met with interest and acclaim. Readers find the company’s fresh approach …

Microsoft Advertising has launched the Property Center, an advanced version of the Hotel Center, to support hotel and vacation rental operators worldwide. This new center allows users to manage ad campaigns, optimize images, and overlook business details all in one place. Users will also have access to cutting-edge features and data-driven insights for understanding the …

Microsoft Advertising unveiled new features, Property Center and expanded Lodging Campaigns, aimed at enhancing campaign management and increasing reservation rates for hotels and holiday rentals.

The Property Center is a cutting-edge feature designed for hotel advertisers to maintain control over their property’s information. This assures potential customers receive accurate details about the hotel.

Expanded Lodging …

A recent Samba TV report points to Snapchat’s role in promoting movies and TV shows. Evidently, their campaigns have led to a considerable audience intent to watch, recording an increase of up to 84%. Digital platforms are becoming indispensable marketing tools in the entertainment sector, which Snapchat is benefiting from due to its unique “Stories” …

Toys R Us, in an effort to recover from bankruptcy, has started using Artificial Intelligence (AI) in their marketing and advertising. They even created a brand movie using OpenAI’s innovative text-to-video tool. This novel strategy is hoped to engage buyers, bringing them back to the iconic brand, while significantly reducing advertising costs and improving personalization.…

Leffe, an Anheuser-Busch InBev’s beer brand, is launching its unique sonic identity, amalgamating historic elements with modern sound design. This move aims to provide Leffe customers a richer and more comprehensive experience, merging the brand’s ancient tradition with 21st-century influences.

The brand’s initiative underscores the potential auditory branding holds, often overlooked despite its successful track …