Activist mobilizes authentic corporate diversity strategies
Activist Robby Starbuck is intent on shaking up traditional Diversity, Equity, and Inclusion (DE&I) approaches used by major U.S firms like Tractor Supply Company, John Deere, and Harley Davidson. Notable impacts of his efforts include a $5,000 donation from Harley Davidson to the Milwaukee Repertory Theater, celebrated for its Pride events.
Through his venture, Starbuck …
3 Tech Functions You May Already Have and Don’t Know It
When businesses are first starting out, they typically opt to go fairly bare bones on software subscriptions and other functional costs. As the business scales, however, it will likely be necessary to begin selecting the best combination of software and tech functions to keep processes running smoothly.
But before you look into spending a hefty …
How to Measure Brand Awareness in 2024
Brand awareness is like the heartbeat of marketing. It tells you how well people know your brand and how much they trust it. In 2024, measuring brand awareness is more important than ever. With so many ways to connect with consumers, you need to know which methods work best to get your brand noticed. This …
Stanford’s sustainability school criticized for fossil fuel ties
Stanford University’s School of Sustainability has come under fire for its engagement with the Brunswick Group, a PR firm known for representing fossil fuel companies, igniting disappointment among campus activists. Critics are arguing that this partnership undermines Stanford’s sustainability commitments.
Despite the Brunswick Group also serving a wide array of clients, including renewable energy companies, …
Questions You Should Ask at The End of An Interview
At the end of a job interview, you have a valuable chance to ask questions. This isn’t just about gathering information; it’s a way to show your interest, find out if the job is right for you, and leave a strong impression. Here are some important areas to consider when asking questions at the end …
Yahoo balances user privacy with personalized ads
Yahoo, the digital giant behind brands like AOL, uses technology such as cookies to provide personalized ad experiences and improve user engagement. Through its diverse portfolio of applications, Yahoo creates an ad space chock-full of growth opportunities for businesses.
Yahoo’s technologies offer a host of benefits, like identifying users, enhancing security, and reducing spam. These …
How to Increase Brand Awareness in 2024
Keeping up with the latest trends is essential. As we move into 2024, building brand awareness remains a top priority for marketers. This guide will help you understand the importance of brand awareness and provide actionable strategies to set your brand apart from the competition.
Key Takeaways Understanding brand awareness is crucial for effective marketing.…
Adapting SEO strategies for evolving search industry
It’s unarguable that the search industry has been through significant trials. The challenges ranged from overburdened work schedules and erratic market trends to a whirlwind introduction of technological advancements. Despite these difficulties, the industry has managed to leverage adversity as a catalyst for innovative growth and evolution.
Throughout these shifting sands of the industry, one …
Adaptable strategies reshape the SEO landscape
Last year, the Search Engine Optimization (SEO) sector shifted drastically, challenged by macro environments, AI advancements, and continuous algorithm updates. This volatility encouraged firms to rethink digital strategies and adopt more adaptable SEO methods. Continuous learning and agility are now priorities in SEO practices, meaning strategies are consistently adjusted based on search engine trends, user …
EQT to sell remaining Marcellus stake following Equitrans acquisition
EQT Corp, a major player in the northeastern Pennsylvania’s natural gas industry, recently announced its plans to offload the remaining 60% share in its non-operated Northern Marcellus resources. This move follows the company’s hefty $5.45 billion acquisition of Equitrans Midstream, and aims to alleviate financial obligations.
Earlier this year, EQT had a successful partial stake …