Threads Failure
NewsPR

Threads Is Being ‘Shunned’

In July, Meta, the parent company of Instagram and X (formerly known as Twitter), launched Threads, a social network touted as a “Twitter killer.” With an impressive 100 million sign-ups within five days, Threads seemed poised to challenge Twitter’s dominance in the microblogging space. However, recent reports reveal a significant decline in user traffic, with …

BeReal Marketing
News

Who is ‘The Realest Person on Earth’

BeReal, the innovative social media platform, is embarking on its first-ever global marketing campaign, and it’s looking for ‘The Realest Person on Earth’ to be the face of this exciting initiative. Unlike other platforms that promote curated content and vanity metrics, BeReal is committed to promoting unfiltered and authentic posts. In this article, we will …

Generative AI
MarketingNews

LinkedIn Rolls Out Generative AI Ads

In the fast-paced world of digital marketing, staying ahead of the curve is crucial. As businesses continue to adapt to the ever-evolving landscape, LinkedIn, the leading professional networking platform, has introduced a groundbreaking tool that is set to revolutionize B2B marketing. With the power of generative AI, LinkedIn’s new tool, called Accelerate, aims to streamline …

AR Ads
News

Lunchables Is Getting Creative

In an increasingly competitive digital advertising landscape, companies are always looking for new ways to attract consumers’ attention. Lunchables is one company that has risen to the occasion. Lunchables has launched a Rewarded AR Ads campaign that uses augmented reality (AR) and a partnership with the popular mobile game Pokémon Go to not only attract …

Rebranding
News

Blue Moon’s Brand Update

Craft beer has been steadily gaining popularity over the past decade, with consumers increasingly seeking unique and flavorful beer options. Blue Moon, owned by Molson Coors, has recently announced a brand refresh that aims to boost its mass appeal positioning. This article will delve into the details of Blue Moon’s brand update, its packaging refresh, …

Personal branding trends for 2022 — the year we more or less settled on the increased reality of remote employment. What else can we expect?
Personal Branding

Personal Branding: What is it, Examples & Strategies For 2023

What is Personal Branding

Personal branding is the practice of marketing and promoting oneself as a brand. It involves the conscious and strategic effort to create and maintain a specific image or reputation for an individual. Just as companies establish brands in the marketplace, individuals can do the same to distinguish themselves personally and professionally.…