Kim Kardashian Teams Up with NBA and WNBA
In a groundbreaking move that combines the worlds of fashion and sports, Kim Kardashian’s Skims clothing brand has announced a multiyear partnership with the NBA, WNBA, and USA Basketball. This collaboration marks Skims’ first foray into the professional sports league and comes on the heels of the brand’s successful launch of its men’s line. With …
Twitter Takeover: 1 Year Assessment
It has been a year since the controversial acquisition of Twitter by Elon Musk, now known as X. This past year has been marked by a series of dramatic events and decisions that have left many wondering about the future of the platform. In this article, we will take a closer look at the tumultuous …
The Evolution of Chobani: Disrupting CPG Marketing Stereotypes
Chobani has emerged as a game-changer in the rapidly developing field of consumer packaged goods (CPG) advertising by breaking molds and testing limits. Chobani’s mission-driven approach and forward-thinking founder have caused the company to make waves in the yogurt industry and beyond. This article will trace the career of Chobani’s Global Chief Marketing Officer, Thomas …
Marc Pritchard: Redefining Growth Strategies for Marketers
Collaboration has always been essential for growth, but understanding the “how” of collaboration can be a challenge. Recognizing this, Adweek X presents a uniquely formatted event in LA on December 4. This event aims to unlock fresh perspectives, foster true collaboration, and accelerate growth. With the rapidly evolving market and the impact of geopolitical upheaval …
What To Know Before Hopping On TikTok Shop
Brands are always on the lookout for innovative strategies to connect with their customers in the ever-changing landscape of social media and e-commerce. Short-form videos and viral trends have made TikTok a popular platform in recent years. TikTok Shop, the platform’s in-house e-commerce solution, was introduced in the month of September. But should companies put …
3 Ways To Use Your Website To Grow Your Business
Using the proper tools and technology is vital to advancing your business in the digital age. Society’s internet usage is only growing, which means developing a website is fundamental to your company’s growth. A robust website can lead potential customers to your business and improve your overall brand awareness. These days, if you don’t have …
LeBron James: A Deep Dive
In the world of sports, some athletes transcend their respective fields and become cultural icons. LeBron James is one such individual. Not only is he a four-time NBA champion, but he is also an entrepreneur and philanthropist. With his incredible talent and unwavering determination, LeBron has achieved success both on and off the basketball court. …
How to Define Your Personal Brand
From personal branding pioneer William Arruda
Personal branding is essential to career success.
The concept emerged almost three decades ago (thanks to the brilliance of Tom Peters). In that time, personal branding has evolved from an essential career management tool into a multifaceted mindset for living a fulfilling and authentic life—and for having a career …
Booking.com: Branding and Performance Marketing
In the world of travel and hospitality, Booking.com has long been known for its performance-driven marketing strategies. However, in recent years, the travel giant has started to delve into brand building, recognizing the importance of striking a balance between brand awareness and performance marketing.
According to Natalie Wills, the Vice President of Brand at Booking.com, …
Link Your Values to Grow Your Personal Brand
From personal branding pioneer, William Arruda.
The first step in the personal branding process is all about self-awareness. Being self-reflective helps you get clear about your personal brand. There are six personal brand drivers on which to focus: values, passions, superpowers, differentiators, purpose, and goals. Together, these drivers help you define your unique promise of …