Link Your Values to Grow Your Personal Brand
From personal branding pioneer, William Arruda.
The first step in the personal branding process is all about self-awareness. Being self-reflective helps you get clear about your personal brand. There are six personal brand drivers on which to focus: values, passions, superpowers, differentiators, purpose, and goals. Together, these drivers help you define your unique promise of …
Glenmorangie: The Evolution of a Marketer to CEO
Glenmorangie has proven to be a valuable asset to LVMH as the flagship Scotch brand of the company. In 2022, the brand will generate over $7 billion in sales, making it the crown jewel of LVMH’s wine and spirits collection. Profits at Glenmorangie doubled under Thomas Moradpour’s leadership, and the company set new sales records. …
5 Business Ventures that Support a Flexible Schedule
One of the most valuable lessons many of us learned over the last few years was the importance of a flexible schedule. When the COVID-19 pandemic began to make its way around the world, many people suddenly found themselves not only with one job but with many. We had our careers. We became full-time caretakers …
Things to Learn From Patagonia Founder’s Book
In today’s rapidly evolving business landscape, sustainability and corporate responsibility have become critical considerations. One company that has successfully navigated this terrain for over 50 years is Patagonia. Founded by Yvon Chouinard, Patagonia has become a leader in sustainable practices, environmental activism, and responsible business models. In their new book, “The Future of the Responsible …
Adopting Multiple Channels is Boosting PepsiCo
As a global conglomerate that owns popular brands like Pepsi, Mountain Dew, and Gatorade, PepsiCo has always strived to tap into culture, demonstrate its relevance to consumers’ lives, and engage them at their passion points. In an era where traditional marketing approaches are becoming less effective, PepsiCo is redefining its strategies to stay ahead of …
Inside La Liga’s Rebranding
The world of Spanish football has witnessed a significant transformation with the rebranding of La Liga. This rebranding initiative aims to visually align the league with its new sponsor, EA Sports FC, in order to captivate the attention of Gen Z fans who are avid players of the popular FIFA video game series. The marriage …
Virgin Wins Brightline Lawsuit: Secures Brand Reputation
The Virgin Group, known for its diverse portfolio of companies ranging from Virgin Media to Virgin Atlantic, recently found itself in a legal battle over the use of its masterbrand. The case, which tested the reputation and value of the Virgin brand, ruled in favor of the company, reaffirming its robust and international standing. This …
Christina Aguilera: ‘musical showstopper’
In the world of advertising, brands often rely on celebrity endorsements to capture the attention of their target audience. Just Eat, the popular food delivery platform, is no exception. Their latest campaign, titled “Did Somebody Say,” features none other than the iconic pop star Christina Aguilera. This article will delve into the details of Just …
Big Brands Respond to Israel-Gaza War
The ongoing conflict between Israel and Gaza has created a highly charged geopolitical environment, putting pressure on business leaders and marketers. Since many multinational corporations have investments in Israel, they are working hard to ensure that their facilities there remain operational. Employees have different perspectives and values, so it’s important that they work together to …
State Farm Leverages the Taylor Swift Effect
In the world of sports marketing, creating a buzz around your brand is crucial for success. One recent example of an incredibly successful campaign is the collaboration between State Farm and creative agency Maximum Effort, which featured their beloved brand character, Jake from State Farm, and the pop sensation Taylor Swift. This article delves into …