Amp Up Your Career and Personal Brand with 360 Feedback
By Personal Branding Pioneer, William Arruda
Informal feedback is diminishing in the new world of work now that we’re spending a lot of our time connecting with our colleagues online. That makes actively seeking feedback more crucial than ever for growing your career and strengthening your personal brand. Tools like 360Reach Personal Brand Survey (disclosure: …
How to Define Your Personal Brand
From personal branding pioneer, William Arruda
Personal branding is essential to career success.
The concept emerged almost three decades ago (thanks to the brilliance of Tom Peters), and in that time, personal branding has evolved from a basic career management tool into a multifaceted mindset for living a fulfilling and authentic life—and for having a …
Tinder’s “It Starts With a Swipe” Campaign
As the world of digital marketing continues to evolve, it is crucial for brands to stay ahead of the curve and adapt to the changing landscape. One industry that has seen significant transformation in recent years is online dating. With the rise of dating apps like Tinder, the way people meet and connect with potential …
Keystone Resort Unveils the Exciting Bergman Express Lift
Are you ready for an exhilarating skiing and snowboarding experience? Look no further than Keystone Resort’s latest addition – the highly-anticipated Bergman Express lift. This brand-new high-speed chair lift is set to revolutionize the way skiers and riders access the breathtaking alpine terrain at Keystone Resort. Get ready to embark on an adventure like no …
Emmanuel Ogbah’s Partnership with ChatGPT-Powered Innovative Eyewear
Innovative Eyewear Inc. has developed a range of smart glasses under renowned brands such as Lucyd, Eddie Bauer, Nautica, and Reebok. These glasses offer users a unique blend of style and technological advancements. Emmanuel Ogbah, known for his affinity towards sunglasses, was quick to embrace this opportunity. He expressed his excitement about the partnership, highlighting …
Creative Trends 2024: Embracing Humor and Empowering Creators
Serious and socially aware advertising has been trending upward in recent years. But in 2024, brands will once again use humor to connect with their audience. A whopping 91% of consumers lean towards humorous brands, says an Oracle study. This discovery emphasizes the significance of incorporating humor into marketing campaigns to foster togetherness instead of …
Nike and Dove: Empowering Girls in Sports
To remain competitive in the ever-changing landscape of digital marketing, brands must be abreast of all the newest developments, threats, and tools. Marketers have taken notice of partnerships like the one between Dove and Nike, which launched the Body Confident Sport program. For girls aged 11–17, this program offers online coaching tools backed by science …
The Power of Brand Collaborations: Success in the Digital Age
In today’s fast-paced digital landscape, the evolution of marketing is relentless. As a brand, it is crucial to keep up with the trends, challenges, and technology that shape the industry. One effective way to stay ahead of the fierce competition is through brand collaborations. By joining forces with other brands, you can pool resources and …
Inside Tinder’s First Brand Film in the UK
It can be challenging to make genuine connections in today’s fast-paced online environment. The most downloaded dating app in the world, Tinder, is taking a stand against this idea in its most recent UK brand film. The captivating ad showcases the realness of dating and the potential for meaningful relationships to blossom, and it’s part …
Marketers Struggle With AI
The world of digital marketing is constantly evolving, and staying ahead of the trends, challenges, and technology is crucial for success. One of the most significant advancements in recent years has been the rise of artificial intelligence (AI) and its impact on marketing strategies. However, with the increasing popularity of AI, there has also been …